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Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Motivation for the Purchase of Cosmetic Surgery

are extremely important. The purchase of plastic surgery is undertaken by men and women, but the main target market remains women...

Article Comparison #1: Koehn & Warren

3 pages in length. The beginning of the twentieth century was rife with improvements to everyday commodities that up until this t...

MCDONALD'S -- AN INTERNATIONAL ANALYSIS

As time went on, the mission of both McDonalds corporation and franchisees involved standardization and consistency. Krocs belief ...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Piggy Bank Cash Back Promotion

be rejected if critical value exceeds calculated value. When calculated value is greater than the critical value, however, ...

Media Bias: Impact

Research Center, 2004). Nearly as many Americans agree how media outlets are "biased in favor of one of the two parties as say th...

Pizza Operations

from being properly recorded and accounted for. The manager will need to ensure that s/he orders quantities sufficient for ...

Why Ocean Exploration Should be Funded at the Same Rate as Space Exploration

food; they provide resources (such as oil and natural gas); and they are a "highway" for commerce among countries (Exploration of ...

iPod And iTunes; the Potential Impact of Microsoft's Zune

Microsoft with the launch of Zune, or has Apple learned its lessons and will it be able to retain the dominant position. With th...

Outlook 2007 with Business Contact Manager

that ACT! will work well with Outlook. The basis for rejecting ACT! as the single CRM software package to choose for unifor...

Islamic Banking

literature concerning the way in which Islamic law could be satisfied with the creation of an Islamic banking system was exhilarat...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

American Telephone and Telegraph

subsidiary of American Bell, chartered to build and operate the original long distance telephone network" (A Brief history: Origin...

"The Gift Of Therapy" By Irvin D. Yalom, M.D.: Reactionary Report

a wide range of mental illnesses plague a considerable percentage of the general population, the authors apprehension about the le...

Islamic Banking and Finance

mainstream, and many mainstream banks are setting up Islamic banking divisions, Hong Kong and Shanghai banking Corporation (HSBC),...

Ferrous Products Co. v. Gulf States Trading Co.: A Legal Brief

money Gulf States subsequently attempted to sue Metallic, based on the invoice that was originally issued. Metallic informed Gu...

Avon

more than 10,000 representatives selling more than 117 different products (Avon, 2008). International operations started with the...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

Pros and Cons of Animal Testing

that today scientists are "looking for cheaper, more accurate-and more humane-methods of testing chemicals on living tissues," wit...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Tera Tech Case Study

pricing strategies were not sufficient to regain sales, their product was near the end of its lifecycle. In the end the company ha...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ...

Layouts of Organizations

In a paper of six pages, the writer looks at organizational layouts. Product layouts and process layouts are compared and contrast...

Strategies to Diversify in Medical Education

This paper has several related sections: argument for diversifying products and services of medical university, possibility of ent...