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Essays 781 - 810

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Innovations and Problems of the Credit Card Industry

In twenty six pages this research paper considers the U.S. credit card industry in an examination of its innovations such as 'smar...

Overview of the Unilever Company

In five pages this paper presents an overview of the largest global consumer goods' packager. Eight sources are cited in the bibl...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

History of the Chevy Corvette

In six pages the Chevrolet Corvette Stingray is examined in this historical overview of what it reveals about consumer behavior an...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Manufacturing and Activity Based Costing

In this paper consisting of nine pages the effects of activity based costing in terms of a distribution system are observed from t...

Bringing the Gap That Exists in Pharmacy Communications

In eight pages the communications problems between consumers and pharmacists are discussed in this report that considers how this ...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Overview of Cable Modems

Cable modems are considered in terms of history, cost, consumer price, speed, competition, and technology in this ten page overvie...

Overview of the Uniform Computer Information Transaction Act Law

An overview of this proposed law and its impact on America's corporate sector and consumers are presented in a paper consisting of...

Antitrust Case of Bill Gates and Microsoft

In five pages this paper examines the federal government's antitrust suit against Microsoft and its founder Bill Gates in a consid...

Overview of Mercury and Its Impact

In six pages this paper discusses mercury in an overview of its history, uses, and consumer impact regarding seafood's levels of m...

Overview of Consumer Research Groups

Consumer Research Groups are considered in ten pages with terminology definitions, issues, functions, and significance included in...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

Women and Consumer Behavior

A study proposal considering women's consumer attitudes and habits is presented in five pages that includes a general overview, 3 ...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Contemporary Consumer Marketing

In five pages various marketing methods and Hugh Mackay's observations are featured in a discussion of how marketers are affected ...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

How Warner Bros. Uses the Web as Discussed in Billboard Magazine

in order to broadcast these artists over the Internet. Warner Bros. Inc. was quick to recognize a prime opportunity by coming abo...

Consumer Purchasing and Motivational Theories

In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivationa...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Internet Advertising and Economics

income. Products, such as cleaning supplies and cooking utensils, had a distinct target audience in the at-home wife whose only d...

Consumer Debts and Chapter 7 Bankruptcy

In a paper consisting of fifteen pages Chapter 7 consumer debt bankruptcy are examined in this comprehensive overview that also di...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Overview of Shoplifting

cash refunds. The stores didnt ask them for receipts. We made $400 to $500 a day, Richard says" (p. 27). According to the Erns...