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Essays 31 - 60

Advertising and Male and Female Images

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Advertising and Sexual Images

In six pages this paper discusses how advertising uses sexual imagery with the controversial pornographic images of children in Ca...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

CORPORATE IMAGE AND “GREEN” ADVERTISING: A LITERATURE REVIEW

give and take with sustainability. Its all in the way of sustainability" (Mohan 2009). Yet the chances are just as good tha...

The Use of Sex in Marketing

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Image Enhancement and Eating Disorders

This paper contends photoshopping, the generic terms for the so called enhancement of images of the human form used in advertising...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Advertising and Consumer Behavior

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Asia, the United States, and Blue Jeans

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

Section LII of the Australian Trade Practices Act

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

Children Consumerism, TV, and the Internet

is no denying that their very presence has drastically altered humanitys existence since the mid to late 1940s. Through a number ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Athletic Footwear Promotional Strategies

In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best tar...