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Essays 61 - 90

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Current Events and Techniques in Advertising

spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; howeve...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Internet Advertising and Economics

income. Products, such as cleaning supplies and cooking utensils, had a distinct target audience in the at-home wife whose only d...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Body Image: Journal Articles Overview

to lose weight, media pressure to gain weight, and media pressure to increase muscle tone (McCabe et al, 2003). Both studi...

'Writing in Images' and Cinema

In three pages cinema is defined as 'writing in images' with differences between visual and written texts considered along with fi...

Nursing and Image

In four pages this research paper argues that nursing's image needs to be changed and focuses on accomplishing this through the in...

Overseas Image of Americans

similar finding in relationship to Russia, Turkey, and Pakistan as well (Pew Global Attitudes Project, 2006). In relationship to...

Nursing Images

images represent some aspect of nursing? Examination of this question shows that two of these images are particularly helpful in d...

Corporate Identity and Image

The corporate identity is an element that the company does have more direct control over. This is the way in which a company tells...

"Flags Of Our Fathers" - A Photograph's Ability To Shape Popular Perception Of An Event

film" (Johnson, 2006). The events leading up to the celebrated were no more monumental to the overall atmosphere than most any o...

The Effects of Media on Sexuality

so popular (Hudepohl, 2007). She goes into some possibilities as to why media is promoting this trend (Hudepohl, 2007). Of course...

Lisa See's "Snow Flower And The Secret Fan" - Foot Binding And Tradition

Chinese culture recognized womens inherent value. This is not to say, however, that women - even at their most esteemed positions...

The Meaning of Ethnic, Racial and Gender Imagery in Plath's The Bell Jar

is a sense of familiarity. In some way, this author does not want to reveal the prejudices or insights of the narrator too early o...

Christ's and God's Images

reflecting the image of Christ? An examination of scripture reveals that these two ideas are not contradictory. Rather, the idea o...

Hindu and Buddha Images Contrasted and Compared

In a paper consisting of eight pages Hindu images of 'preserver' Vishnu and 'destroyer' Shiva are contrasted and compared with Bud...

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...