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Essays 511 - 540

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

Benefits of Stock Market Increases

During the first half of 2013 Japan has seen the stock market rise by more than 40%. The paper explores so of the benefits caused ...

Fast Food Consumer Goods' Marketing

follows an erratic path of sales each year. The company seeks to discover the reasons for that inconsistency, increase sales and ...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Cigarette Marketing at Philip Morris and R.J. Reynolds

premium brands by the same manufacturer (Beardi, 2001). As such, what the cigarette companies attempt to sell is image and self-es...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Beer Market of Germany

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Federal Communications Commission's Cable Television Rules for Program Access

for the consumer. However, since the original Act was introduced the market has seen an increase in fees for the consumer and a de...

Consumer Behavior and Analysis; Greetings Cards

that is used to explain many motivations, in different situation is that of Maslows hierarchy of needs. The idea model can be perc...

CONSUMER BEHAVIOR AND MARKETING

With this, the student needs to go on and explain the purpose of this paper, which is to present a treatise about...

Urban Land Supply; Drivers and Constraints in Beijing

rights can new be sold, treated in much the same way as leasehold property in non communist countries. This change in land...

Dell Computers' Consumer Marketing

In seven pages this paper examines how Dell had had to shift its market from the business sector to computers and how the Internet...

Taking Video Games to China

two or three weeks, so that they will get hooked" (Srinivasan, 2005). Indian programmers are indeed being "hooked" and the compan...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Assessing Crocs' Supply Chain

Crocs senior management also can be listed as a core competence. The companys President understands the nature of customer accept...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...