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Essays 571 - 600

Marketing Strategies For a Fictitious New Product

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

A Software Advertisement Analysis

In nine pages Microsoft Office magazine print advertisements are analyzed in terms of such considerations as psychological screens...

Accelerating the Research Process

the research (Dancey and Reidy, 2002). There is also less likelihood of the results being skewed due to usual answers for individ...

Roobios Tea Case

areas such as concern for health, issues regarding caffeine and other heal drinks such as Yerba mate from South America can be con...

Contingency Plan

result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...

Market Supply Chains and BHP Billiton

the Bass Strait. The firm was becoming increasingly diversified, and investments were being made in a range of different areas, in...

Unilever Case; Segmenting the Market for Washing Powder in Brazil

where there are commonalities the company is better able to adapt their products to meet the needs of that particular market. The ...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

Eastman Kodak and the Digital Imaging Market

that Kodak already have, despite being behind some fo the competition; they have the expert knowledge of photographic that has bee...

Investment Risks

but is already owned. The further $16 million investment for additional facilities will not be needed until year 3. To ensure that...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

Case Study of Exmouth PLC

1,021.50 cost of sales (b) 925.2 855.3 Gross profit (a - b) (c) 123.10 166.20 Gross profit margin (%) (c/a x 100) 11.74 16.27 Th...

Lawn Product Case Study Marketing Analysis

is rare and something that no one would worry about anyway. In any event, in order to evaluate the concept of marketing and just ...

Share Values and Company Assessment

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Reflection on Experiences as a Marketing Intern

Neal full responsibility for the marketing activities in the period of the internship (23rd May - 18th June). A number of differ...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

3 Phase AC Supplies' Use

directly. This would be by means of a three-phase alternator. This is the same way power companies produce it. The inherent pro...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

Business Questions; Research and Supply Chain Management

to less biased than try to prove this is true. Truth can never be ascertained from continual failures to prove it false. Data anal...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...