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Essays 1051 - 1080

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Beer Market of Germany

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

Economic Effects of Changes in the Interest Rates

such the company will find that both its income and expenditure streams will be effected (Howells et al, 1998, Carmichael, 1983). ...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Managing Credit from the Perspective of a Creditor

the credit managers job somewhat easier in the future. The credit management function does not always have control over the organ...

Customer Understanding and Information for Commercial Purposes

company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...

Capital One Credit Card Company

fees, payment history, parties to transactions, and credit card usage (Capital One, Privacy, 2002). * Credit bureaus to determine ...

Changing Status of Coca Cola

arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtu...

Internet Advertising and Economics

income. Products, such as cleaning supplies and cooking utensils, had a distinct target audience in the at-home wife whose only d...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

Buying a Car, Transmittal Letters, and Business Writing

start writing is to list everything that needs to be relayed to the person being addressed, then sort that information into groups...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Insurance Regulations in Hong Kong

Trade Organization has meant more opportunities for Hong Kong insurers (Xinhua News Agency, 2002). It also means that there is ple...

Department Store and its History

other retail considerations. This revolution was not limited to retailing considerations alone, however, but extended all the way...

Electronics and Consumerism

most significant inclusion. In looking at consumer electronic products of the twenty-first century and beyond, it does appear tha...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Cigarette Marketing at Philip Morris and R.J. Reynolds

premium brands by the same manufacturer (Beardi, 2001). As such, what the cigarette companies attempt to sell is image and self-es...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Section LII of the Australian Trade Practices Act

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

Issues Involving Computer Viruses

In a paper consisting of twenty one pages compromised computer security and Internet privacy are just two of the issues considered...

Behavior of Buyers

often with a higher age. However, there are some trends we can gather even at this level. The choice of a holiday is one of a hi...

The Truth In Lending Act

FRB amended Regulation Z to implement section 1204 of the Competitive Equality Banking Act of 1987 (Farm Credit Administration, 19...

XBox Users and Buyers

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

2005 Big Markets Emerging

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

Overview of the Network Effect

The same arguments of compatibility and interaction can be seen today widely in the use of infomaion technology software and hardw...

Economy Trouble, Spending, and Debt

concern1. She points out, for example, that by measuring the ratio of consumer installment credit to disposable income (which, in ...

Marketing Case Study on The Body Shop

to LOreal and the way it tries to associate the products with a glamorous image using models such as ndie MacDowell. Heather Lockl...