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Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Health Issues, Diet, and the Media

There are those who believe that advertising can actually be beneficial in promoting health and nutrition; after all, television e...

Gasoline Prices and the Economy

economy. Consumers have to cut back. They pay for the higher gas prices by not doing something else. For instance, a family that ...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Roles and Issues Regarding Health Care Reform

in the future development and revision of health care policy: While the Patient Protection and Affordable Care Act (PPACA) of 2010...

Companies Facing Antitrust Assessments

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

Setting up a Vietnamese Restaurant - A Research Proposal

the first three years (Parsa et al, 2005). This indicates that opening a restaurant and running it may be a risky business and th...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Chinese Energy Needs and Supply

From this it is possible to see China will not be alone with increasing energy needs, but the pace of that...

Human Population Increases and the Toll on the Environment

Our rapid population growth has put us into a position of having to balance immediate economic benefit against...

The State of the US Economy May 2011

the index falling from 66.0 in April, made up of a 40.2 for the current conditions and 83.2 for future expectations to an overall ...

Interest Rate Increases

increases the amount that can be spent on consumer goods, especially those which are elastic and see increased demand. Elastic goo...

The Application of Behavioral Economics and Utility Maximization

advantage of free shipping, even when one has to spend more to obtain it. The concept of behavioral economics is not new, it cam...

Questions and Answers about Health Care

deciding on health care coverage options? At the moment, health care coverage within the United States still follows a largely c...

Overview of Health Care Costs

In ten pages this research paper examines the costs of health care at consumer, private, state, and federal levels with a consider...

Unsafe Products, Business Practices, and Ethics

In four pages this paper considers a toxic shock syndrome death case study in this consideration of consumer purchasing of product...

The Condition of the Retail and Manufacturing Automotive Industry in Australia

number of small scale manufacturers such as Elfin, Nota, Kratwerkz, Deuce Customs and G-Force. In 2010 the total production was 23...

TARGETED ACCIDENTAL EXPOSURE: THE USE OF PRODUCT PLACEMENT TO PROMOTE

well-known brands (Majerol, 2011). Nor is that all - the movie "Up in the Air" features George Cloonys character staying at Hilton...

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

Strategic Plan for Pedagogical Improvement

The powerful phrase teachers make the difference captures the key role that professional educators play in shaping the lives and f...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

The Fundamentals And Evolution Of Psychoanalysis

lesser extent, followers and dissenters such as Jung, Adler, Erikson, Klein, Lacan... (Benson, 1999, p. 32). II. FREUD Whe...

Pagan Religions and Christianity

Did Christianity borrow ideas and practices from pagan mystery cults. This is an allegation that has been popping up since the 19t...

Vision Of School Leadership

academic development can only occur if one truly understands the underlying causes of problems and successes; in the midst of educ...

Determining the Safety and Effectiveness of a New Anti-Cancer Agent

epitope using an IgG antibody from a breast cancer patient. This epitope, KASIFLK, is one expressed preferentially by breas...

The Dichotomous Nature of the Classical Economic Model

full employment equilibrium (Nellis and Parker, 2000). This would work by the unemployment n the society causing a surplus of supp...

New Supply Chain Models; Synchronized Supply Chains

to obtain a supply the buyer will have to collaborate with a potential supplier. This is also seen further down the supply chain a...

The Dalai Lama as a Role Model

and the respect and admiration shown him by people all over the world. In addition to his talk on ethics in Liverpool, he gave a ...