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Essays 1831 - 1860

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Companies Facing Antitrust Assessments

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

Setting up a Vietnamese Restaurant - A Research Proposal

the first three years (Parsa et al, 2005). This indicates that opening a restaurant and running it may be a risky business and th...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

INFLUENCE OF CULTURE ON CONSUMER BEHAVIOR

Marketers have been trying for a long while to determine what factors might influence buyer behavior. There are obvious factors - ...

The Consumer Culture and the Media

radio are very powerful media and have the ability to shape consumer attitudes. This paper identifies three trends that have arise...

Reducing and Ultimately Eliminating Pollution

Pollution threatens the worlds environment on all fronts. It arises, of course, from the lifestyle choices that we make...

Retail Stores Seek Too Much Information

their power to not only attract new customers but retain the ones they get. It is their intentions to build a relationship with th...

Interest Rate Increases

increases the amount that can be spent on consumer goods, especially those which are elastic and see increased demand. Elastic goo...

The Application of Behavioral Economics and Utility Maximization

advantage of free shipping, even when one has to spend more to obtain it. The concept of behavioral economics is not new, it cam...

Generational Cohorts in the UAE

By 2008 there were 1.508 main line connections in use, but the proliferation has been hindered in many areas as a result of the to...

CONSUMER MOTIVATION AND DECISION-MAKING PROCESSES/PORSCHE

influence consumers perceptions, attitudes and buying preferences. Luxury brands and their impact on consumers has also been inves...

TRUE RELIGION JEANS AND THE KEY TO SUSTAINABILITY

jeans that the celebrities wear. This is exactly what the True Religion Jeans marketing strategy focuses on. However, in th...

B2B VERSUS B2C: ETHICS, REGULATION AND LEGAL ISSUES

Compliance regulation also differs. B2C compliance tends to boil down to a couple of things; namely, let the buyer beware and trus...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

Income Effect and Substitution Effect

even is especially challenging for workers who drive to work and who do not have a good public transportation system available. ...

The Oil Industry

the top 10 producers of oil, comparing 2006 with 2008, looking not only the position in terms of being a major oil producer, but a...

The Success of DoCoMo

of the way in which content was provided as well as the decisions regarding the way that the handsets would be designed and market...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

QUALITY AND DEMAND

The result for SK Shanghai was, of course, a better and stronger face in the marketplace, which, of course, attracted consumers. B...

A Case of Misrepresentation under Australian Law

if the misrepresentation was material to the contract, and whether it was meant to be an inducement to the contract, it also needs...

Value Added Marketing Built on Trust

Trust in the Marketplace Research Compiled for The Paper Store, Enterprises Inc. by Janice Vincent, 4/22/10...

Harvard Business School Case Study Analysis: Giant Consumer Products

ROMI too (Bharadwaj & Delurgio, 2009). In other words, the company could not do an off the cuff investment in a sales promotion wi...

ELABORATION LIKELIHOOD MODEL AND DRINKING/DRIVING EDUCATION

Uses the elaboration likelihood model of consumer behavior for suggestions on how to encourage teens not to drink. There are 7 sou...

The Telecommunications Industry An Overview

carriers who provide total packages, e.g., Internet service, television cable service, high speed Internet service. Consider the f...

COMPARING CONSUMER SPENDING IN THE US AND ATLANTA DISTRICT FEDS

poor retail results (Sixth District). Tourism-related spending was also weak, though theme park attendance and cruise bookings wer...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...