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Essays 1381 - 1410

Economy Trouble, Spending, and Debt

concern1. She points out, for example, that by measuring the ratio of consumer installment credit to disposable income (which, in ...

2005 Big Markets Emerging

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

Overview of the Network Effect

The same arguments of compatibility and interaction can be seen today widely in the use of infomaion technology software and hardw...

Advertising and Consumer Behavior

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Article Reviews on Consumer Confidence

feel secure about their future ability to make money, the confidence level goes up. Aeppel (2005) on the other hand looks at the d...

Poor Working Conditions and American Consumers

well (Hutchings, 1996). Protective legislation is not usually a practical recourse because it is not usually enforced (Hutchings...

Are Mega Mergers Beneficial or Detrimental?

the diminished connections that they have with the communities that they serve. One such expert is Wall Street financier George So...

Business Position of Apple Corporation

the environment. There are two main markets, the i-pods and the computers. 2. The Economy The economy is important as this w...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

United States and Britain, Differences in Manufacturing

that "UK manufacturers productivity lags between 25 to 30 per cent behind US companies in the same sector" (Willmott, 2001; p. 3)....

Technology and Organizational Change

The authors have pointed out that the conventional research of the time had worked toward obtaining evaluations of other proposals...

North America's Teenage Consumers

points out that an ideal engine, in optimum condition could theoretically conceive 100 percent efficiency, but that real-world req...

XBox Users and Buyers

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

Merger Between K Mart and Sears

merger has yet to actually take place (though approval seems to have been obtained), many experts, needless to say, have many ques...

Ethics and Communication 2

subjects in the same e-mail the sender will only have a 50% chance that both e-mails will be dealt with. 4. The e-mail should hav...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Harley Davidson and 'Hogs' Marketing

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

Classifications and Divisions of Hospitals

a serious or highly unusual medical problem, a hospital devoted to the care of patients with similar conditions may be preferred. ...

The Role of Globalization in the Modern Consumer Society

globalization. Increasing technology has also resulted in an expansion of the influences of industrial countries, including the U...

Selling Sex and its Negative Impact Upon Society

skimpy clothing. There is much allusion to a lifestyle that supports drinking and taking drugs. This is true of television shows a...

U.S. CPI Forecasts and Gross Domestic Product

which is the way this is usually predicted, then we take the January figure of 12198.8 and the January figures for 2006 and we can...

Issue of Workplace Diversity

sites have multi-lingual capacity (Johnson-Reece, 2004). Its also imperative that when the company makes any decisions about thei...

Impact of Marketing Technology on the UK Supermarket Industry

of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...

Consumer and Liberalization

under dispute. For example a country such as Guatemala has 60% of the population below the poverty line and a purchasing parity GD...

Market for Sport Shoe Trainers

2004 and 2009, and the main purchases are males, who make 52% of the purchases (Euromonitor, 2005). Most of the goods are sold th...

Goal Congruence Cost Allocation

enjoy. In short, it is not in the employees best interest to make decisions that will be harmful to the company in the long term....

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...