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Essays 1531 - 1560

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

Press Release Effectiveness

by K Mart is to show that they are family oriented. A series of programs aimed at helping the family in many areas, including chil...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Beer Market of Germany

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

Customer Understanding and Information for Commercial Purposes

company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...

Capital One Credit Card Company

fees, payment history, parties to transactions, and credit card usage (Capital One, Privacy, 2002). * Credit bureaus to determine ...

Managing Credit from the Perspective of a Creditor

the credit managers job somewhat easier in the future. The credit management function does not always have control over the organ...

Are Mega Mergers Beneficial or Detrimental?

the diminished connections that they have with the communities that they serve. One such expert is Wall Street financier George So...

France's Economic Indicators

In five pages France's economic indicators of January to May of 2000 are examined. Four sources are cited in the bibliography and...

Australia Banking and Competition

In a report consisting of five pages Oyster Bay, NSW's Geoffrey Warrener's letter to the editor is featured in a consideration of ...

Consumer Decision Making and the Influence of Spouses

to buy an extra dress or something to spruce up the house. Today, things have changed in that the man is not necessarily the prima...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Artistic Expression in Film

This paper examines how artistic expression can be conveyed through cinematic expression. The author also addresses censorship, c...

Can Consumers Find Advertisements Useful?

In a paper consisting of five pages the usefulness and informative aspects of advertisements in terms of consumers are questioned ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Consumer Choices and Music

from "a philosophy encouraged by businesses through the advent of advertising that was to develop desires for new products regardl...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Consumer Pleasure and Regressive Thinking

In five pages this paper examines the enhancement of consumer satisfaction through regressive thinking and how marketers manipulat...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Shoplifting and Its Effects

loses $23.21. In other words, stores recover very little of the value of the stolen merchandise. Still, the statistics improve in ...

Marketing and Consumer Attitudes

In a report of seven pages integrated marketing as it relates to the attitudes of consumers in the twenty first century is conside...

Schering Plough Analysis

This pharmaceutical company is examined in ten pages in terms of the company itself, its subdivisons, consumer expectations, and a...

Philips Consumer Electronics and Current Issues

The ways in which Philips Consumer Electronics make organizational decisions and the problems it struggles with are examined in an...

Priceline.com Evaluation

In eleven pages an evaluation of the Priceline.com company in terms of consumer complaints and impact upon stock with corporate hi...

Information Overview on the US Federal Minimum Wage

In five pages this paper examines the relationship between the consumer price index and the federal minimum wage in this informati...

Consumer behaviour, coffee and culture.

This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at t...

Consumer Behavior Understanding and the Roles Played by Desires, Wants, and Needs

In eleven pages this paper discusses how consumer behavior can be greater understood through an analysis of item wants, needs, and...

eCommerce, the Internet, and Improving Lives

In five pages the banking, shopping, and overall consumer ease the Internet and ecommerce have accorded individuals are examined i...

Leisure Industry and Making Decisions

need to ensure that marketing allows for the variety of purchasing models and influences that may be seen as applicable to the tar...