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Essays 211 - 240

3 Successful American Company Examples

that is doing well and giving back to the community. Microsoft is easily another American success story, as is the older, but stil...

Managing Human Resources at Coca Cola

external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how t...

Corporate Strategy of the Coca Cola Company

only a decade ago. Changes were apparent even then, but few understood the breadth of change that would be taking place. T...

Financial Analysis of Coca Cola

company has been performing well, but has also seen a slow down in growth in recent years. Looking at the revenue over the past fi...

Forbidden, China, and Coca Cola

to do, especially considering the tension between Taiwan and the PRC (BBC.com, 2000). In other words, this seemed to be a case of ...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Coca Cola and Employee Performance Management

it is the processes that are consider along with the different influencing factors in terms of the way that productivity ids effec...

Latin America Problems A PepsiCo Case Study

except Venezuela where Pepsi had a 42 percent share to Coca-Colas 11.6 percent share. In fact, in terms of market share, Pepsi cam...

School Pepsi Cola Vending Machine Controversy

New York dumped all soda pop and offers only "100 percent juice drinks from Snapple" (Watson, 2004). In January 2004, Los Angeles ...

Coke Leading Pepsi in Soft Drink Success

associations between a person and the brand selected, including product identification. According to Falling (2002), each brand mu...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Case Study of PepsiCo in Mexico

it was too late. Molina and his family also controlled a number of other enterprises, including sugar. PepsiCo then made another h...

China Cola and Profitability Increases

be increased: acquire the resources consumed by the firm at lower prices, perform the firms activities more efficiently, and becom...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...

Ford and Coca Cola Presence In Mexico

headquarters for the purpose of reproducing the Mexican experience in Europe. Marketing and Advertising Strategies...

Analyzing The 'Number 2' Soft Drink Manufacturer PepsiCo

In a paper consisting of seven pages a SWOT analysis is applied to the company that also owns Taco Bell, Pizza Hut, KFC, and Frito...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Major U.S. Automobile Manufacturers

In seven pages this paper examines Daimler Chrysler, General Motors, and Ford in an overview of American automobile manufacturers ...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

Overview of Illinois' Tellabs, Inc. Telecommunications Manufacturer

specialty telecommunications equipment for fledgling competitors to AT&T and independent telephone companies. Tellabs first truly ...

South Africa as a Location for the Construction of a Computer Manufacturer

Called "Growth, Employment and Redistribution," this policy framework includes the introduction of tax incentives to stimulate new...

Canadian Women's Clothing Manufacturer Mr. Jax and Growth Determination

In nine pages Mr. Jax is assessed in terms of a SWOT analysis and considers possible expansion into the United States based upon N...

Beer Manufacturer Anheuser Busch

In six pages the corporate structure of Anheuser Busch is explored through an examination and organizational chart of officers. F...

Pharmaceutical Manufacturers, Developing Countries, and the World Health Organization

In fifteen pages this paper examines how developing nations are affected by the partnership between global pharmaceutical manufact...

Possible Korean Connector Manufacturer Purchase Discussed

In seven pages this case study involves the possible purchase of a Korean company that manufactures electronics connectors with in...