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Essays 691 - 720

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Bottled Versus Tap Water: Environmental Impact

transport. Moreover, it is a lesser threat than its plastic counterpart when reaching its final resting place in a local landfill...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...

A Case Study of the Consumer Protection Safety Act

the company relented. Employees were interviewed about all stages of the manufacturing process, from production to distribution, a...

Consumer Cooperation for Rate Increase: BC Hydro

This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Consumers and the Patient Protection and Affordable Care Act

This paper considers the relative impact of Obamacare. Texans in particular have not always benefited from the federal mandate on...

Consumer Loan Costs and Variable Rate Mortgages

The paper looks at issues associated with consumer finance. The first section looks at the cost of loans, including interest rates...

CONSUMER LOYALTY AND HARLEY DAVIDSONS

in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...

Do Consumer Desires Differ Across Different Markets

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

INFLUENCE OF CULTURE ON CONSUMER BEHAVIOR

Marketers have been trying for a long while to determine what factors might influence buyer behavior. There are obvious factors - ...

The Consumer Culture and the Media

radio are very powerful media and have the ability to shape consumer attitudes. This paper identifies three trends that have arise...

Harvard Business School Case Study Analysis: Giant Consumer Products

ROMI too (Bharadwaj & Delurgio, 2009). In other words, the company could not do an off the cuff investment in a sales promotion wi...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

CONSUMER MOTIVATION AND DECISION-MAKING PROCESSES/PORSCHE

influence consumers perceptions, attitudes and buying preferences. Luxury brands and their impact on consumers has also been inves...

COMPARING CONSUMER SPENDING IN THE US AND ATLANTA DISTRICT FEDS

poor retail results (Sixth District). Tourism-related spending was also weak, though theme park attendance and cruise bookings wer...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Creative Consumer Consultants and Congruence of Objectives

In short, it is not in the employees best interest to make decisions that will be harmful to the company in the long term. Such d...

Nebraska Farmers, the Impact of Large Food Distributors, and Consumers

shipping global food as opposed to purchasing locally grown provisions, as well. The extent of resources required to move produce...

Men's Consumer Products and the Use of Sex

Of course, the controversy does not stop with wagging a finger at the offender. The article goes on to say that Carls Jr., the ham...

Consumer and Liberalization

under dispute. For example a country such as Guatemala has 60% of the population below the poverty line and a purchasing parity GD...

Consumer Shifts and Cola Manufacturers

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...

UK eCommerce Transactions and Consumer Protection

the consideration of consumer law, and even the Molony Committee did not propose that this definition should be adopted. ...

Article Reviews on Consumer Confidence

feel secure about their future ability to make money, the confidence level goes up. Aeppel (2005) on the other hand looks at the d...

The Role of Globalization in the Modern Consumer Society

globalization. Increasing technology has also resulted in an expansion of the influences of industrial countries, including the U...

Poor Working Conditions and American Consumers

well (Hutchings, 1996). Protective legislation is not usually a practical recourse because it is not usually enforced (Hutchings...

Advertising and Consumer Behavior

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Overview of Consumer Price Index

inception of the CPI, it has been comprehensively revised on six different times to take into consideration updated samples and we...