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Management Information Systems and the Credit Card Industry

style of credit cards, all the way to redeeming award points summary online, a service offered by Citibank both in Malaysia and in...

Analysis of America's Airlines

is a huge factor in terms of how well airlines will do on a profit (or lack thereof) basis. The problem here is that rising fuel c...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Internet Banking and Value

third make use of internet banking services. This can be placed in the sector of remote banking, where when added together with te...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

'Library Without Walls' Customer Survey

does to customers access to library holdings. Digital Divide. This is the concept of the inequities between those who have...

Concessions and Sports Management

also deals with the hospitality industry as well (so its important not to confuse this solely with sports management). 2.What pri...

Organizational Behavior and Customer Satisfaction

changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...

Starbucks' Marketing

associated with affluence, and in years past it determined new store locations based in large part on per capita income within a s...

Hospitals and TQM

instruments not trustworthy? This is just another meaningless slogan, a cousin of zero defects" (Deming, 1986; p. 66). The...

Long Term Prospects for Customer Relationship Management

term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...

Systems for Implementing Customer Relationship Marketing

profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...

An Analysis of a Customer Survey at a Hospital Cafeteria

is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...

Hispanic Population and the Banking Industry

Global Banking Heavyweights Are Racing to Cater to the Banking Needs of the Fast-growing Hispanic Population. Monica Campbell Repo...

Asian Hotel Accounting

proficiency in accounting in another arena. The lodging industry has had increased competitive pressure so it is important that ...

Question on the Productivity of Software Testing

on this mission to the detriment of customers needs. Kan, Basili and Shapiro (1994) report that the "the 1960s and the year...

Service Metrics Quality

of the Internet is Sears and its persistent leadership in high-quality mechanics hand tools. Sears instituted a policy long ago o...

Online Shopping Analysis of Singapore's NTUC FairPrice Supermarket Website

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

Hospitality Marketing

- another Hampton Inn, for example, upon its opening 20 years ago, gave away several hundred rooms during its first year to parent...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

The Back End Structure of Amazon.com

After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...

2005 Home Depot

The Conference Board announced in February 2005 that consumer confidence had slipped, so of course the headline in March was "Cons...

Harley Davidson Strategy

to take a stake in the success of the company, for it was able to gain all of the advantages of quality initiatives and lower cost...

Online CoCo Jewelry

a purchaser, making a purchase may well not be the primary motivation of visitors to the site. "Surfing" is a concept as old as t...

Customer Relationship Management and its Relation to E-Commerce

to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...

Hair Gallery International's Public Relations Enhancement

that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...

Traditional to Customer Targeting Marketing Strategy

is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...

Student Supplied Case Study Answering 4 Questions on the Toy Industry

have their entire line of product on shelves in one place (Brown, 2004). Besides the potential damage to existing toys, such an ...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

Development of Online B2B Relationship with Current Customers

for a season two years before the products will find their way to Gap stores. It arranges for contract manufacturing in several c...