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Essays 781 - 810

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Advanced Report on Financial Markets in Australia

In fifteen pages the status of financial markets in Australia is further examined in terms of the environment in which it operates...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

Segmentation and Pricing at Nike

can develop and maintain the same start-up attitude that propelled Knight to work under 28 years ago in founding Nike. There appe...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

Taco Bell Opening in the United Kingdom

In eight pages this paper discusses the relevant topics pertaining to the opening of a UK Taco Bell including costs, exchange rate...

American Male Adults and Consumer Behavior

are cases in which a point mass summary might not be appropriate. For this reason this example essay paper takes a look at how a ...

Wall Street Journal and Marketing

ODonnell has positioned it as a fast-growing, Internet-based retailer of popular hard goods made by companies that cant or dont wa...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

Business to Business Transactions (B2B) on the Internet

business to business transactions is truly remarkable. It is not too bold a statement to say that the use of the Internet in busin...

New York Target Marketing of Houston, Texas

In five pages this paper examines the creation of a marketing plan aimed at targeting a New York market regarding Houston, Texas v...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

Vegetarian Dog Food Marketing

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

Japan and Starbucks

In six pages this paper discusses 2000 data associated with Starbucks in an overview that examines its Japan market entrance, part...

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

Brazil and U.S. Markets for Instant Coffee

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

Physical Therapy as a Career

health care fields have provided a substantial body of information about their professionals, physic therapy has not assessed thes...