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Essays 91 - 120

Rolex's Strategy

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...

Sample Research Project on Gillette Company

their own marketing with these influences in mind. 1.3 Objectives There is little doubt that Gillette has been a leading company...

Organizational Evaluation and the 4Ps Marketing Mix

an ordinary drivers license, a commercial driver permit or a motorcycle endorsement, the NJDMV provides assistance in those areas....

Global Operations of Intel

In three pages this paper assesses Intel's success in international markets based upon its products and performance. Four sources...

5 Questions on Sales Management

determining customer needs. Because of this, the salesperson is more in a listening rather than selling mode on that first visit t...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Marketing Mix's 4 Ps

In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Starbucks - Planning a New Product

South American region (Walljasper, 2007). This would effectively be creating new market in many countries, with the drink is relat...

Operations and Marketing

in various areas of the firm. Though this, their marketing efforts will best represent the firm. Although marketers have the best ...

Marketing Strategies - Their Importance and Potential Obstacles

of management. This is because that level of management is responsible for defining the mission, values, and culture of a given or...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Google's Android OS - A Value-Driven Assessment

emergence into the smart phone market was much like a tsunami. The internet giant erupted onto the field blowing competitors like ...

Market Analysis Chevy Volt

of strategic decision making at a large complex organization like GM? The case of the Chevy Volt sheds some light on inherent we...

Starbucks In South Korea

the South Korean offers this privilege. Another important practice is to share ones business card with everyone, the most apprecia...

Honda Motor Company - Analysis

South America, Asia, Oceania, Europe, Africa, and the Middle East (Honda, Global, 2008). Each area hosts research and development ...

Considerations When Going Global

trust" (The Federation of European Employers, 2003). The members of the work councils are elected by the employees and the gender ...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

The Marketing of Swatch

and were continuing to make high cost mechanical movement watches. The decision to use the reputation of quality and move into a...

iPod And iTunes; the Potential Impact of Microsoft's Zune

Microsoft with the launch of Zune, or has Apple learned its lessons and will it be able to retain the dominant position. With th...

Kim, Kim, and Lee's 'Modes of Foreign Market Entry by Korean SI Firms' Reviewed

An emerging market is "a country making an effort to change and improve its economy with the goal of raising its performance to th...

Planning and Strategy Implementation Questions

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

1987 Marketing Case of the Vancouver Public Aquarium

request for restricted hours for school groups. Alternative Solutions The VPA in 1986 offered the availability of six school tour...

French Company Carrefour and Market in China

two French families in 1959, Carrefour opened its first supermarket in 1960 in Annecy, Haute-Savoie (Carrefour, 2003). Three years...