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Essays 151 - 180

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Atom Egoyan's Film Felicia's Journey Adapted from the Novel by William Trevor

In five pages the film version of this novel is considered in terms of the changes and how the filmmaker elects to depict Trevor's...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Catherine Maria Sedgwick's 'Hope Leslie'

In five pages this paper considers the contents of this novel in terms of the topical issues it covers and the ways in which Nativ...

Overview of An Essay Concerning Human Understanding by John Locke

In five pages this paper discusses the text in an overview of the contents and perspectives contained within. There are no other ...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Luchino Visconti's Film The Damned, Its Political Content and Sociopolitical Subtexts

In five pages this paper analyzes the 1969 film The Damned by director Luchino Visconti in terms of the political contents as well...

Marketing and Competition Within The Managed Care Industry

This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Racist Concepts and Heart of Darkness by Joseph Conrad

"unhappy savages" passes by, offers a reminder to his audience onboard the Nellie (and to readers) that initially seems completely...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

Impact of Advertising

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

Review of Rodney Wilson's Economic Development in the Middle East

considering arguments that explain its development. Other questions tackled in the book include issues such as the role of religio...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

America and Black Studies

In a research paper consisting of ten pages black studies within the curriculums of American college and universities are examined...

Why We Can't Wait by Martin Luther King Jr.

and whites, there are no longer separate schools, and separate laws. Blacks are now free to intermingle, even intermarry, with wh...

Use of Lean Production Within the Automobile Industry

This paper addresses the impact of the automobile industry's implementation of lean production practices. The author discusses th...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Assessing An Article

The student has provided an article presenting primary research looking at the way that appearance may impact on promotion within ...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Influences That Impact on Supply and Demand within the Aviation Industry

flux, with both the supply of the product varying, and the amount of demand also fluctuating due to other related factors. If we c...