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Essays 151 - 180

Student Supplied Case Study on Product Liability

needing to prove that the product itself failed. The product sold here was for both spectator and active sports and specifically...

Luchino Visconti's Film The Damned, Its Political Content and Sociopolitical Subtexts

In five pages this paper analyzes the 1969 film The Damned by director Luchino Visconti in terms of the political contents as well...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Injunctions and the Equity Law

remedy granted as appropriate with the granting or withholding of relief. This was a step forward, but there was also a weaker ba...

Denis Johnson's Jesus' Son Stories

title we need to consider the parallels between the narrator in this story and Jesus, as seen in the bible. It could be argued tha...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Ben and Jerry's Positioning within the Ice Cream Industry

In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through exte...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Atom Egoyan's Film Felicia's Journey Adapted from the Novel by William Trevor

In five pages the film version of this novel is considered in terms of the changes and how the filmmaker elects to depict Trevor's...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Efficacy of Tutoring Programs & Math

education students within inclusive classrooms are peer tutoring and content mastery labs. The purpose of the following proposed r...

Organizational Behavior And Development

of concern for completing the task versus the degree of concern for people and relationships. Hersey and Blanchard (1996) argued t...

Impact of Advertising

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

Review of Rodney Wilson's Economic Development in the Middle East

considering arguments that explain its development. Other questions tackled in the book include issues such as the role of religio...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Calypso

in the call and answer format, with matching phrases with the use of many V - I cadences and then open cadences to allow the respo...

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...