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Essays 361 - 390

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Information Technology; Business Solutions

which may include the organizational goals and the need to be able to demonstrate accountability. One area where information tec...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Beam Research Analysis

the use of focus groups and the asking of open questions, this has an advantage of giving in depth information, but there are also...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Operations Management Calculations

too long to make an analysis of it viable when undertaking all the other tasks of everyday life and setting up a business. When ...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Incentive and Retention for Special Education Teachers

a few non-conference meals. Table 1. Conference Attendance Cost per Teacher Item Component Cost Total Cost Conference registrati...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Assessing 2 Projects Using Net Present Value

level of the discounting, making the discount level 15%. This means the same process is used but the factors are gained by divided...

Global Value Chain and its Uses

Quant in the cosmetics industry as well as many other commercial segments (Thompson, 2005). Nike is a well known brand name for ...

Overview of Fair Value Accounting Uses

fair value also goes against concepts such as the historic accounting concept and the matching. This is also arguably a wa...

Uses and Value of Military Protocol

uses is analogous to military customs and courtesy required of all members of the armed forces. Far from being little more than e...

Creating Value by Using Business Process Re-engineering

usually occur when there is a need to change the way a business operates. A useful definition of what is meant by reengineering, i...

Mission Statements, How They Are Used, and Their Value

the work the organisation undertakes, therefore, a statement simply to be the best is not enough. Radtke (1998) also argues that t...

Assessment of the Options for Guillermo Furniture Using Net Present Value

present different scenarios, one tool that can be very useful in assessing the performance of the firm is the net present value te...

Can't Place a Price Tag on the Goods and Services of Nature

it worth to be able to look out on the waves crashing upon rocks on the shoreline? Nobody can place a value on this for it is an ...

Personal Definition of Nursing

upholding the human dignity of the people involved, as well as their "unique biopsychosocial, cultural, (and) spiritual being" (LM...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Value Added Marketing Built on Trust

Trust in the Marketplace Research Compiled for The Paper Store, Enterprises Inc. by Janice Vincent, 4/22/10...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Marketing and Color Uses

In five pages this paper examines how marketing makes uses of color selection in order to generate emotional reactions or as a way...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Socially Responsible Marketing: The Selling of Value

is being observed is an increasing focus on moral and ethical dimensions of business. Evidence of this can be seen, for instance, ...

Porter's Five Forces Model and Marketing Uses

threat is that of the existing competition. The classical school of though is the typical and logical, with strategy planned and f...

Internet Marketing of New and Used Automotive Parts

all has been that of the computer. In more recent times, the computer has moved from the restriction of industry well into the ma...

Assessing the Potential Value of Enterprise Resource Planning

The writer presents an in-depth study on the potential benefits, as well as the challenges, associated with using enterprise reso...

The Use of Mascots in the Olympic Games

Olympic game of the host country". This may be a cynical perception of the Olympic mascots, but with the higher levels of investme...

Do Pure Play Internet Banks Create Value?

This 58 page paper looks at the way in which pure play internet banks, such as First Direct and Egg, may be able to create value. ...