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Essays 481 - 510

The Use of Marketing Strategies in China

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

An NPV and Costing Accounting Case Study

running. Therefore the preparation and legal costs may also be included in the capital cost, increasing the level of the asset sho...

Delta Airlines Strategic Analysis

Airlines, Inc. and Comair, Inc. fly internationally to forty six cities in thirty two countries as well as two hundred and ninetee...

Paretian Criteria Use and Value

of a welfare state decision. Economic decision ay be required where there are resources to be handed out, but a decisions which ma...

Fast Food Restaurants Burger King and McDonald's

that in this competitive capitalist society, the restaurant with the better product wins. That is true at least in theory. In look...

Property Investment Assessment

that needs to be considered is the nature of property investment, There have been instances in the marketplace where property pric...

Marketing the Visiting Nurse Association

even through government agencies (Visiting Nurse Association-Omaha/Southeast Nebraska, 2002). Various programs and services are sp...

Education Assessment

and can be used by pupils up to the age of eighteen years of age (Elwell, 1997). It is also useful for pupils that suffer from dys...

Nike's Internet Initiative, E-Nike and E-Marketing Strategies

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

Oedipus Rex by Sophocles and Social Values

extremely civic-minded society and active participation in the democratic process was demanded of everyone. No one took his polit...

Assessment of Credit Risks by Commercial Banking and CAPM Use

as the market as a whole. The risk of any investment is usually measured in terms of the beta, the greater the...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

Relationship Marketing

publication, however, these all look at the relationship from the beginning ands the first interaction, either as a purchase or a ...

The Real World and an Application of Supply and Demand Assumptions

when there is a change in the supply, if there is a decrease in the supply the line will move to the left, if there is an increase...

Questions on Investing in International Real Estate and Risk Factors

host country, and can include a wide variety of things in between. Before making the investment, international real estate invest...

Sylvania and Its Branding Practices

the products. Effective levels of meaning include attributes, benefits and values in full. A partially effective level of ...

Accounting, Finances, and Ethics

thing to do, either. When the truth came out, the stock slid quickly, bankrupting employees and investors almost overnight. ...

The Case Study BB Bounce Ltd

and we have the value of the equity. We also need to assess the cost of debt. There is a total of 1,688,000 in loans, which we are...

Culture and Social Change in China

introduced many economic reforms which took into account global markets and the output of China increased nearly four times. Overa...

Healthcare Definitions and the Retail Drug Sector

such the journey to one of these stores will often be more convenient. Value is also added with the use of own brands, differentia...

An Argument in Favor of Owners Maintaining Staff Employees

Customers expect a certain standard of service. If labour is cut here it may either be form the waiting staff. If there are less w...

Weighted Average Cost of Capital and the Ohlson Model

reflect a required return on the firms entire assets (Hamm, 2002). If the firm uses of debt and equity financing for example, the ...

British Tourist Attraction the Cutty Sark's Marketing Plan

carry wool from Australia before being sold to the Portuguese in 1895 and renamed the Ferreira. It was not until 1922 when a forme...

CBT and Hypnosis

the ordinary state of consciousness. While in a hypnotic state, a variety of phenomena can occur. These phenomena include alterati...

Cost Accounting and its Historic Uses

use historic cost methods, he or she would value business (b) based on the price business (a) paid for the acquisition, rather tha...

Assessment of Value Creation

the values that may be gained. If they were not then these were tools which could have been used. The first tool...

Popular Media and Journal Articles Compared

We would therefore expect to see a basic similarity of content between the two articles, but considerable differences in the way t...

Teamwork Lessons

in the articles written. The use of a gossip column and ad hoc information was very popular with the female readers and th...

Factors That Influence Strategic Implementation

that value is added to the customer and more custom gained. If a weakness is location then this may be the opportunity for change....

Journalistic Values on Science of Galtung and Ruge

with the number of deaths (scale) of the SARS scare made for good reporting. But within days of the first reports, additiona...