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Essays 181 - 210

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

Using NPV to Assess a Project

The writer uses a case study provided by the student to assess the potential of a new project using internal rate of return (IRR)...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

India and China - Tapping into Foreign Markets

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

Great Eastern Case Study

be in the region of 3.5 to 4, meaning that for each $1 of physical assets owned by the company the share price may be in the regio...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Stanford Prison Experiment

This is a controversial research study because of the trauma the participants experienced. On day 1, one participant had to leave,...

In Defense of Free Speech on the Internet

In a paper of three pages, the writer looks at free speech on the internet. Controversial aspects are explored. Paper uses five so...

Are IQ Tests Useful

The most controversial construct in psychology is intelligence and is complementary practice, intelligence testing. This essay pro...

Commercial Agreements and Academia

The commercial sponsorship of academic research may increase the level of research that takes place, but the practice remains cont...

The Information Age and Evolving Standards of Literacy

is not what young people generally use the internet for. Indeed, he writes that "it isnt enough to say that these young people are...

Discretion in Policing

must always play a part in police work, discretion is a more arbitrary practice (Bronitt and Stenning, 2011). For example, where a...

Advertising and Sexual Images

In six pages this paper discusses how advertising uses sexual imagery with the controversial pornographic images of children in Ca...

Intravenous Maintenance and Heparin Flush Uses

The contrasting and comparing of 2 articles on the controversial practice of using heparin flushes to maintain IVs are presented i...

Science and the Concept of Race

might consider such a statement ludicrous. After all, everyone has grown up with affirmative action, learning about the horrors of...

Marijuana and its Psychological Effects on the Brain, Sleep, and Stress

debate in recent years regarding the drug marijuana and whether or not its effects on the body and brain are really as dramatic an...

Cultural Acceptance of Controversial Images: An Ethical or Aesthetic Concern?

to believe that the American character is typified by a na?ve sense of exceptionalism, we, as a culture, continue to be mired in q...

The Impact of Censorship on Art in South Park's "Episode 201"

cartoon South Park has become infamous due to the circumstances surrounding its censorship. The episode was quite heavily censored...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Time Value of Money, Sources of Finance, Bonds and Share and Influences on Inventory

compounding on large amounts over many years can have a dramatic impact on the capital value of the investment. The use of...

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

Personal Counseling Reflections

counselor. Counselors not only have their own set of personal values, they hold a set of professional values. Confidentiality is o...

A Degree Program

In a paper of four pages, the author reflects the value of a degree in business management, with a focus on marketing. This resear...

Starbucks; Core Competences and Value Chain Analysis

out the new format of a coffee bar. He gains a site in the down town area and the first modern format Starbucks opens. The experim...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Amazon and the Potential for New Technology

to gain and retain the first mover advantage as a firm that was the first major book seller on the internet, the firm took many ye...