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Essays 331 - 360

Improving Diversity Recruiting

or social reason to pursue diversity. A tool supply company will pursue greater diversity solely because it is good business sens...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

PBS/Corp. Partnerships & Strategic Alliances

this trend, Austin points out that the "era of ever-bigger national government is coming to an end" (Austin, 2000, p. 7). In previ...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Varied Faces of Management

paradigm, where individuals should be encouraged to practice innovation and creativity wherever possible. Staff management still ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Corporate Crimes

is "attributed to a person who has control over or responsibility for another who negligently causes an injury or otherwise would ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Pakistan and UK Corporate Governance and Corporate Law

but we can also look to the east where there are trade relationships between the former Asian colonies. Pakistan is a form...

BP Amoco and Corporate Governance

world, embracing all the values are valued by all of the stakeholders. The rhetoric also appears to be pout into practice and as s...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

English Law, Corporate Identity, and the Doctrine of Separate Corporate Personality

for as the business owner. The subsequent purchase was funded with ?10,00 in debentures and cash. Salomon owned 20,001 of the 20,0...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Unified Corporate Culture in Multinational Organizations

directors are given with two fingers rather than pointing with one, through to the customer service orientation value (Kober, 2009...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...