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Essays 361 - 390

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Corporate View of Dell Computer Corporation

In ten pages Dell Computer is viewed from a corporate perspective with a discussion of their corporate philosophy, company premise...

New Business Perspective Management Philosophy and Land Ethics

In five pages this paper considers a corporate manager's opinions regarding management philosophy's new business perspectives with...

20th Century Corporate Guru Peter F. Drucker

bottom wrung would have to obey the demand. Today, with CEOs brought in from the outside to run a virtually alien company to CFOs ...

The Approach of Multinational Corporations to the Ethical and Social Responsibilities

and ethical responsibilities due to their position of influence; they are able to influence markets, suppliers and in some cases m...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Outsourcing - The Negative Impacts

"outsourcing". The situation has become so dire that there are virtually no manufacturing jobs remaining in the United States. T...

Is Corporate Compaction an Oxymoron?

In 2004 there was the launch of Starbucks Coffee Agronomy Company S.R.L, this is a firm that has been set up as a wholly owned sub...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The Importance of Culture and Management Decision in the Success of Starbucks

Starbucks has been highly successful. The writer looks at the importance that the corporate culture has played in that success, a...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Improving Diversity Recruiting

or social reason to pursue diversity. A tool supply company will pursue greater diversity solely because it is good business sens...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Corporate Crimes

is "attributed to a person who has control over or responsibility for another who negligently causes an injury or otherwise would ...

Varied Faces of Management

paradigm, where individuals should be encouraged to practice innovation and creativity wherever possible. Staff management still ...

PBS/Corp. Partnerships & Strategic Alliances

this trend, Austin points out that the "era of ever-bigger national government is coming to an end" (Austin, 2000, p. 7). In previ...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Comparison of British and Libyan Corporate Governance

of independent board members all need to be present (Oyelere and Mohamed, 2003). In order to assess the way in which improvement...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

The Concept and Tools of Corporate Finance

One of the main areas of assessment is that of investment assessment. A number of tools exist, but to understand what these tools ...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...