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Essays 1771 - 1800

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Differences Between B2B AND B2C Web Sites

use of industry-wide computer systems (Comerford, 2001). B2B sites allow an increased efficiency between businesses, and, accordin...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Internet Banking and Value

third make use of internet banking services. This can be placed in the sector of remote banking, where when added together with te...

LOVE Computer Virus Attack of 2000

in the emails were exactly the same. Additionally, the emails were coming from software developers in the office, five emails in a...

Sales Data Warehousing and Keane Care Customer Service

and an Accounting DB2 database. The data staging layer serves as a single source to consolidate data from existing DKSystems SQL ...

Caribbean Restaurant Business Plan

prior to deciding to open his own Caribbean restaurant. The owner began as a waiter and worked his way up to manager. The owner al...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Customer Service Consultancy Establishment

culture; 3. Target areas for change, either directly benefiting customer service or indirectly by benefiting employees first; and ...

Management Information Systems and the Credit Card Industry

style of credit cards, all the way to redeeming award points summary online, a service offered by Citibank both in Malaysia and in...

Organizational Behavior and Customer Satisfaction

changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...

Home Depot Customer Service Management Case Study

The stores also offer numerous "free in-store clinics for honing home improvement skills as well as design and decorating consulta...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Overview of Customer Relationship Management

the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...

'Government Responsibility for Retirement Plans' 2004 Australia Article from a Socioeconomic Perspective

good amount of money. She admitted that she has other investments and her husbands retirement account is elsewhere. She speaks not...

Creating Customer Loyalty at Boots

to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...

Penske and Database Use

meeting their changing needs, Levitt (1986) argues that the future of the railroad industry could have been much different. It, a...

Customs of Chinese Marriage Since 1949 Introduction of Communism

from welcoming" (Watson, 1991, p. 350). The traditional rural peasant view of daughters is still that they are "excess baggage." W...

You Get Better Service When You Look Nice

the customer, if they continued doing other tasks while interacting, and if they really gave full attention to the customer (Grabm...

Customer Satisfaction, Responding to Call Lights

environment is highly competitive and consumers have high expectations in regards to the quality and effectiveness of the services...

Strategies Suggestions for Samsung

may be responsive to image, they may not be willing to pay a premium for the value association. For example, in the UK the budget ...

Chief Security Officers - Role and Responsibilities

stage of the plan necessarily involves developing an understanding of recent security breach events at similar institutions, ident...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

The Value of Customer Relationship Management for Web Based Retail Operations

and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...

The Conflict in Customer Quality Requirements

As already noted, when looking at these not all are likely to be fully compatible, and it is up to the firm to find the...

Improving Telemarketing Pratices

customers such a demographic data as well as purchase history to assess which product(s) they may be most likely to purchase (Fang...

The Potential of CRM to Improve Satisfaction in a Church Congregation

overcome. 1. Introduction Marketing and ensuring customer/stakeholder satisfaction in non-profit making organisations can be v...

Customer Trust and Security of Information

to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...

Considerations for a New Product

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...