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Essays 151 - 180

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

Business Model of Monsanto and Its Sustainability Commitment

according to Levitt, could be further reduced to the need to cultivate and maintain customers. That goal, however, could not be f...

Google's Management and Leadership

of the 1990s were beginning to fold. Still, there was money to be made and Google seemed to be unique. Indeed, the investment paid...

Leadership at Gene One

not enough time for teams to form organically given the pace at which business moves. The more standard approach to team formatio...

Starbucks Case Study

us to the issue of competition. Starbucks has grown rapidly in America benefiting from a lack of any single chain being able to of...

Using Technology to Manage Ethics

point is valid. He asks his listeners to consider a situation in which the government "eliminates" someone; if a person were to ac...

Starbucks

generally seen as the primary stakeholder in a business the most common measurement of company performance is that of the financia...

Corporate Social Responsibility

entire company, with the same policies and strategies in place across the globe. There have been a number of approaches, including...

Establishing Culture in Small Business

will promote the owners vision and values (Worthington Consulting 2009). An unconscious agreement is made when the owner allows t...

McBride Case Study - Problems and Solution

of accountants appointed, which is likely to mean at the internal accounting functions on likely to be compliant. Corporate gover...

Committees at Two Companies in United Kingdom

there was an agreement regarding strong and appropriate governance of the firm. To do otherwise, could cause McBride to back out o...

King Philip's War by Jill Lepore

In five pages this historical text by Jill Lepore is analyzed in a consideration of how American identity was shaped by that long ...

Ethical Standards, Guidelines and Technology

situation, even some where it might seem unusual. This paper considers how companies can use technology to manage ethical standard...

Enron, the Contribution of Masculine Culture to its Downfall

the epitome of stereotypical masculinity almost to the point of caricature. Skilling once said that he had thought about it a lot ...

The Practice of Corporate Governance at British Petroleum (BP)

British Petroleum, which now incorporates Amaco, is highly active within the energy sector, specifically the oil industry. The wri...

Corporate Culture at Container Company

the forefront of technology."4 Their executives offices are also sparse. The Chairman brags that the companys administrative offic...

Wal-Mart Company Culture

controversial because of their human resource practices. Many employees are very loyal to the company and yet, they have had more ...

Intel Corporation Analysis

different arenas. However, there is a very serious lack of minorities and women at top levels. Introduction and Industry Analysi...

Sony Corporation - Organizational Analysis

2008). The company continued to grow and expand globally and consistently produced new and innovative products to its inventory (S...

Overview of Generic Pharmaceuticals

Competition became fierce with more than 1,000 applications for generic drugs in less than a year (Barr Pharmaceutical company, 20...

Current Thinking and Management Issues Regarding Corporate Governance

sort through the shards of Enrons collapse, the concept of corporate governance can make a difference in many areas as it enhances...

Overview of Philip II of Macedon

In ten pages this paper discusses the life and burial of Philip II of Macedon, father of Alexander the Great. Six sources are cit...

Overview of Perrigo Company

In eighteen pages the Perrigo Company is presented in an overview that examines the company's management strategy and applies a si...

Corporate Culture: Impact Upon Customer Relations And Social Responsibility

is not something often at the forefront of modern day business dealings. According to Lena C. Pripp-Kovac, head of corporate resp...

The Merger of Trebor Allan and Cadbury Neilson A Canadian Case Study

not cost sensitive, and there as a great deal of loyalty to existing bars. The brand was seen as a more indulgent brand and as suc...

A SWOT Analysis of a Surfboard Company

sponsored surfers on the boards, that is an advertisement for the company as well. At Channel Islands Surfboards web site there a...

Styles of Leadership and Southwest Airlines

all senior level managers and executives are expected to get out in the field to talk with employees. Added to all of this,...

'World Class Startup Ventures' Article Review

In five pages this paper explores the differences between small business entrepreneurship and corporate industries within the cont...

Dell Computer Corp. Marketing Plan

The writers mission statement within this perspective is that by using this situational analysis in an effective manner they will ...