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MARKETING, CSR AND THE TRIPLE BOTTOM LINE

better hiring practices (Charter et al). Meanwhile, on the business-to-business end, companies are finding that they need to ensur...

The Practice of Corporate Governance at British Petroleum (BP)

British Petroleum, which now incorporates Amaco, is highly active within the energy sector, specifically the oil industry. The wri...

Social Responsibility and Global Organizations

responsible actions on a global scale. Consider, for example, the ethical commitment of an individual to a cause such as environm...

How Legal Issue, Ethics And Corporate Social Responsibility Impact Management Planning

capitalist and an unwavering supporter of Laissez faire capitalism, that is freedom form intervention of any sort save that of for...

Promoting Ethical Leadership

sort of person who can truly identify with the values the organization wishes to promote, and so on (Brown & Mitchell, 2010). Th...

Corporate Social Responsibility: Malden Mills

on traits and characteristics that can be measurably mapped to superior performance in areas such as generating buy-in for organiz...

Retail Sector's Interpretation of Corporate Social Responsibility

of CSR (Crook, 2005). Many retailers of goods and serves are not giving an accurate impression by manipulation the context of thei...

GE Goes for Social Responsibility

With its new focus, GE seeks to be the neighbor who does all of the things on that level, but who also "organizes the block party"...

Profit and Corporate Social Responsibility

local community and society at large". Within this there may be the extension of the concept to the approaches such as environmen...

Revised Marketing Analysis of Fakhrawi Bookshop of Bahrain

city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer b...

Discussion of Corporate Social Responsibility

Other terms include reputation management, social impact management, corporate citizenship, corporate sustainability and triple b...

White Collar Crime and Business

by dispensing with safety measures required in the US led to the loss of life of hundreds in Bhopal, India and the demise of the c...

GE Goes for Social Responsibility

as environmentalism to the way in which corporate governance may be taking place, to issues such as human rights and broader issue...

HHH, Change Management, and Systems Thinking

Connected to the larger system, the hand is an integral part; separated from the system it quite literally is dead and fills none ...

Week 3 Discussion Questions

government never would have made such a demand of a small multinational because a small company would not have the necessary resou...

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

as there is a need to satisfy both individual and organizational objectives. The organization objective will be to create a profit...

Corporate Social Responsibility and Energy Management

This 14 page paper is written in two parts. The first part examines the concept of corporate social responsibility (CSR), defining...

STRATEGIC ISSUES WITH STARBUCKS, SOUTHWEST AIRLINES AND TOYOTA

paper, well attempt to answer these questions by focusing on other companies. The two weve selected are Southwest Airlines and Toy...

Corporate Social Responsibility

entire company, with the same policies and strategies in place across the globe. There have been a number of approaches, including...

Examples of Corporate Responsibility

in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...

Globalization Benefits

Organization of Economic Cooperation and Development (OECD) as officially achieving "mature" status. Singapore began its qu...

Social Responsibility and the Halifax Bank of the United Kingdom

In five pages this paper considers the social responsibility and corporate governance positions of the Halifax Bank of the United ...

International Corporate Social Responsibility

In ten pages global corporate responsibility is examined in terms of various cultural perspectives with the actions and positions ...

Penalties and Responsibilities As They Relate to Corporate Ethics

Corporate ethics and the ways in which fraud compromises various markets and the effects of corruption in the private sector are e...

Discussion Questions for Corporate Social Responsibility

20 points] The business judgment rule is a standard of case-law, as practiced in the United States, that sets clear boundaries o...

Tough Economic Times and Corporate Ethics

(2002). Although that is the case, there is still at least some attention to the feelings and needs of employees and a bit more re...

Collabortaive CSR Project in Middle East

Five major corporations worked collaboratively to help get Lebanon's economy moving again following the 2006 war. This was a corpo...

Corporate Social Responsibility and Increased Profits

In five pages this paper argues that social responsibility can be represented through increased corporate revenues and profitabili...

Corporate Responsibility and the Rights of Shareholders

In ten pages this paper features a fictitious company in a consideration of the rights of shareholders and corporate responsibilit...

A Film About the Elderly

This essay is based on a movie about old age and family dynamics. The essay uses scenes from the move to discuss: friendship, sand...