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Essays 61 - 90

SYNOPSIS/REWRITES: WERTHER & CHANDLER AND KOTLER & LEE

ExxonMobil and Ford. But the authors are balanced - there is also an anti-CSR discussion, pointing out that stakeholders ne...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Proton

slip has been occurring without any reversal despite a high level of help over the years from the Malaysian government, including ...

An Original UK Business Startup Plan

to other businesses, such as the gaining of customers and setting up of suppliers, finding and maintaining premises and the recrui...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Antidumping Laws and Global Business

represents 80% of KTSBs business, and the company cant afford to lose it. KTSB is only three years old and depends on its America...

Does a Risk Manager Need to Understand a Firms Finances?

they all will impact and be impacted by risks. The tasks of the risk manager start with the way that risks are...

Corporate Strategies and Product Life Cycles

that, according to David Cole, president of DFC Intelligence, a San Diego-based research firm (Mayer 2000). In fact in all likel...

Planning at WorldCom

this had to be seen as objective, to ensure this was the case WorldCom hired an independent law firm; Gibson, Dunn & Crutcher LLP ...

An Investigation of American Airlines

The company problems plaguing American Airlines are the subject of this paper consisting of twelve pages and includes a brief corp...

Tax Rates and Investment Assessments

Business should consider a number of factors before making strategic and investment decisions. The first part of the paper consid...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

AIG; Social, Political and Economic Influences

demand for these and pension provide an opportunity fore more business, which the firm is well equipped to deal with. Political I...

Environmental Influences on McDonald's

prevent a Canadian Coffey firm using the term McBeans, and a coffee shop in Seattle called McCoffee and in 2009 it lost an eight-y...

Corporate Strategy and Company Law

One of the well known cases that outlines the duties and responsibilities of directors is that of Re Brazilian Rubber Plantation a...

MGM Case Study

way the films are watched in changing, not only are more watched at hope, but the development of MP3 players with video screens an...

Corporate Strategy of Honda Motor Company

In fifteen pages this paper considers Honda in terms of its corporate strategy, leadership, and company philosophy. Fourteen sour...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Corporate Strategy of the Coca Cola Company

only a decade ago. Changes were apparent even then, but few understood the breadth of change that would be taking place. T...

In Depth Look at Columbia Sportswear

fitting the customer head to toe. Currently the company has 12,00 retailers across the world, and employs 1,800 people, in additio...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

Strategy of the Mattel Company

in this year that the company form an association with the popular Mickey Mouse Club thought that television show. This was also a...

The Sustainability of Corporate Social Responsibility during Economic Hardship

the commercial environment * To identify relevant theoretical models that may be used to assess CSR practices. * To assess the di...

Gateway 2000's Strategic Activities for 1 Month

In ten pages this paper examines a month of strategies implemented by Gateway 2000 based upon corporate activity and company repor...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Business and Corporate Strategies of The Body Shop International

company officials and many industry observers appear to believe that the problems are just a natural part of the companys growth p...

Waste Industries USA - Strategy

company millions of dollars because they do not have to pay another landfill owner to dump their own waste. Another strategy that...

Hussman Corporation's Five Year Business Plan Creation

In twelve pages this paper examines St. Louis, Missouri's Hussman Company in an overview of corporate strategy through the develop...