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Essays 61 - 90

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Intel And The New CEO

ahead. Decreasing profits and market share was evidence that the company was getting stale. It needed drastic changes and it took ...

The Sustainability of Corporate Social Responsibility during Economic Hardship

the commercial environment * To identify relevant theoretical models that may be used to assess CSR practices. * To assess the di...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

Corporate Change and Survival

the cutter is outside. Therefore, the contact is by the bills and letters and through the customer service centres. The problems m...

Company Analysis of Waterford Wedgwood

of differentiation that this gave, after only one hundred years of operation the company failed(Waterford, 2003). High taxes and a...

E-Systems and the Addition of a KMS or Knowledge Management System

was below $8 at the end of 1999; it last closed near $4.50, which represents an increase of nearly 100 percent. Revenues are repo...

Strategy of the Mattel Company

in this year that the company form an association with the popular Mickey Mouse Club thought that television show. This was also a...

Waste Industries USA - Strategy

company millions of dollars because they do not have to pay another landfill owner to dump their own waste. Another strategy that...

Case Study of Lincoln Electric Company

In sixteen pages this paper presents a Lincoln Electric case study in a corporate overview, stakeholder expectations, and company ...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

Hussman Corporation's Five Year Business Plan Creation

In twelve pages this paper examines St. Louis, Missouri's Hussman Company in an overview of corporate strategy through the develop...

Gateway 2000's Strategic Activities for 1 Month

In ten pages this paper examines a month of strategies implemented by Gateway 2000 based upon corporate activity and company repor...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Business and Corporate Strategies of The Body Shop International

company officials and many industry observers appear to believe that the problems are just a natural part of the companys growth p...

In Depth Look at Columbia Sportswear

fitting the customer head to toe. Currently the company has 12,00 retailers across the world, and employs 1,800 people, in additio...

English Law, Corporate Identity, and the Doctrine of Separate Corporate Personality

for as the business owner. The subsequent purchase was funded with ?10,00 in debentures and cash. Salomon owned 20,001 of the 20,0...

Corporate Law, Federal Regulations, and State Laws

In eight pages issues and differences that exist among federal regulations, state and corporate laws are considered along with the...

DOE and its Illegal Actions

The United States Department of Energy, in its attempt to prop us a uranium enrichment company that was failing, arranged for enri...

Lane v. Franks 2014

In 2006, Lane fired an employee because she never came to work and refused to do so. She sued. Lane was fired and filed a lawsuit....

Second Largest Discount Retailer

The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Recruiting and Keeping the Right Staff

The writer looks at the way in which a good recruitment strategy may help to improve company performance and retention of staff. T...

Should Havell Acquire Sylvania?

firm, but also its competitors. Not all models can be used due to space constraints. 2.1 STEP Fahey and Narayanan (1986) put for...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

The Competitive Position of Potential Strategy for Synergy International

companies have been undertaken through a strategy of acquisition. However, the industry remains relatively competitive, with the t...

Is BP Amoco Ethical?

(Stonehill and Dullum, 1990; 34). When looking at BP the general approach as well as specific issues needs to be considered and lo...

Starbucks and Social Responsibility

is that Starbucks forgot its purpose and mission. Their strategies were not aligned with their mission and this led to a decrease ...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...