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Essays 421 - 450

G Shock and Swatch Watches Marketing

to place themselves at the lower end of the market, alternatively they may be able to place them selves at the top end of the mark...

Preestablished Brand Relaunching

the use of a companies resources when re-branding. In any country where there are still severe constraints on business it is impor...

XBox Users and Buyers

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

Brand Values and Design Relationship at Nike

realize that if they run in the wrong shoes they could sustain expensive and painful injuries. Doctors do recommend that proper sh...

AFLAC and GEICO Advertising

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Comparative Analysis of Kentucky Fried Chicken Brand Images in China and in the United States

each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...

B2C and the Internet's Effective Uses

mass summary might not be appropriate. For this reason this example essay paper takes a look at how a target market might be defi...

Reviewing Books on Architectural Design and Culture Building

wiring, plumbing, etc...have to be changed out every few decades or so. Space and stuff are the last to s layers in Brands book....

Choices of Consumers and Branding

customer loyalty has lead to several phenomena. The brands, in terms of quality, will usually deliver what they promise, if this w...

UK Football Club Manchester United and its Marketing Success

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...

Building Image, Brand Awareness, and Textron

pretty much done so quite well), it wasnt always that way. Textron began life as Special Yarns Corporation, a Boston, Mass.-based ...

Expanding UK's Starbucks Business

If we wish to consider the UK market, and how this may be developed we can consider the way that this may take place, but to under...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Forecasting Sales Using Regression Analysis

The company must identify factors that have the ability to have a significant impact on monthly sales of Treat. Some of those...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

Ideal City Prototype of Disneyland?

In twelve pages Disneyland is considered within the context of an ideal city prototype with its brand of Utopia lacking in indepen...

Prostitution and Different Views

in exploring the issues of prostitution. While we like to console ourselves with the belief that right and wrong are clearl...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

The Pros and Cons of Branding in the Restaurant Industry

The writer considers the pros and cons of branding restaurant names, focusing on the U.K. food service industry. However, the writ...

Generic Equivalents of Prescription Drugs

The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...

Dell Computer Corporation

The writer examines some of the reasons for the success of Dell, including brand recognition. The paper is three pages long and th...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...