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Essays 631 - 660

Student Case Study on Optimum Product Mix for a Shipyard

contribution (axb) Repairs 40 520,171 20,806,840 Conversion 4 5,014,710 20,058,840 Offshore jacket 2 3,098,544 6,197,088 New build...

New Product Planning and Launching

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

Management of a Product Life Cycle

the product, for example film merchandising may have a lifecycle as short as ninety days, whereas the motor vehicle has a life cyc...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Launching a New Steel Scissors Product

Week 6 Focus group Negotiate manufacturing contract <-------- Source input materials...

Banned Product Dumping in Foreign Countries and Ethics

People have to abide by an ethical code to ensure proper behavior among the worlds business population. Yet, again, who is to det...

Case Study of the Super Dessert Product

that these costs are going to be in place anyway, and that if the project goes ahead these will not increase may support an argume...

Product Reliability Program Design

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

Process of Product Development and Segmentation Concepts in Marketing

segments has been seen over many years. However, it has been argued that segmentation along these lines is too general. The use of...

Cinema and the Placement of Products

as did the movie companies, which realiszed that the sweet manufacturer hadnt paid a cent" (Goodwin, 2002). With these realities p...

Reliance Communications' New Product Assessment

be sold as well, but obviously were not. A multinational company has shown interest in purchasing the product from Reliance at $1...

Development of New Products

market. But perhaps even more importantly is to know whether this marketing plan is working: that is, are the consumers actually ...

Web Purchases People Don't Want to Buy 100 Products and Services

the Internet and analyzing the reasons why this is so may help to prevent costly business decisions. Selling Products and Servic...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

Costs of Recalling Products Analysis

Before analyzing the situation, its important to develop a list of questions to determine what should be done. The first question ...

Marketing Product and Price

important to realise that price can be very distorted in the eyes of the consumer, with price perceived by reference to other comp...

Burger King's Whopper Product Analysis

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

Perceptions, Products, and Marketing

million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...

Perceptions and Product Marketing

1998). The increase in put down to an increase in the perception of cosmetics due to the way advertising was taking place, aided ...

EU and British Cattle Products

course of preventing panic (and a potential market collapse of commodities) was to ban British beef from the EU. One main ...

Automotive Industry and Product Change Management

2. Different types of change. There are many types of changer, from the internal changes dictated by process, technology and econ...

Developing a New Product

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

Marketing in Malaysia, Product, Price, Placement, and Promotion

first aspect of the product mix is to get the right product to fit the market demand (Anonymous, 2001). This is where the company ...

Student Submitted Questions on the Life Cycle of a Product

In seven pages this paper answers student posed questions on the life cycle of a product in terms of production model development ...

Marketing Alternatives for PreFone Integrated Products

engineers propensity for facts. It is highly likely that Dr. Buchan has not adequately addressed the issues that would leave pote...

Xerox DC420 Product Segmentation Strategy

to suit the specific needs of the business customer. The capability that the product has for upgrade further enhances its a...

Pet Food New Product Launching

In five pages this paper examines how to launch a new pet food when there is a limited budget in a consideration of press targetin...

Ethics of Aborting a Product of Rape

play nor a reflection of a womans behavior. Equally disturbing as the act of rape itself is when these acts result in pregnancy. ...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...