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Essays 1531 - 1560

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

Workplace Productivity Increased by Palmtop Computer

This paper consists of nine pages and presents a fictitious proposal writing sample that argues to a corporate board how palmtop c...

Samples of Professional Writing II

In five pages this paper provides samples of how professional memos and business letters can be formatted and successfully writte...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Multi Level Marketing 'Future of Marketing' or Scam?

1995). With more than 12,500 direct employees, Amway also claims to have more than 2 million independent distributors globally. ...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Camera Industry and Market

In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...

Overview of Liz Claiborne, Incorporated

In ten pages this essay presents an overview of the history, 1993 corporate catastrophe and subsequent recovery, SWOT analyses of ...

Marketing Case Study of LRNA

In twelve pages this paper considers the processes of manufacturing products and marketing as they pertain to Land Rover North Ame...

First Ten Years of the Microsoft Corporation

In five pages this paper discusses the years between 1976 and 1986 in terms of the products, styles of management, and success Mic...

Dial Corporation and Financial Planning

In seven pages corporate budgeting is the focus of this analysis of Dial Corporation's financial planning with budget creation and...

Women's Club Ltd. Problem and Solution Case Study

In ten pages this paper examines problems of growth, strengths and weaknesses, economics, and corporate environment as they pertai...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Layoffs and AT&T Employees

The effects of AT&T corporate downsizing and the impact on employees who have survived the 'ax' are examined in this paper con...

Overview of the Sprint Corporation

In five pages this paper examines Sprint in an overview of its corporate history, acquisitions, joint ventures, presents on the In...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

Public Relations and Ann Taylor Stores Corporation

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

Nicholson File Company and Cooper Industries

sales and profit coupled with very conservative financial policies. Additionally, the Nicholson family and the company management...

Harvard Business Case Study on Hudepohl Brewing Company

In twenty pages this paper presents a Harvard Case Study of Hudepohl Brewing Company in a corporate overview with recommendations ...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Fiscal Health of Healthy Existence Pty Ltd

In six pages this seller of beauty care and health products is diagnosed in terms of company fiscal health with a consideration of...

Team Development of McDonald's

In seven pages this paper examines the process of teamwork and how it has been successfully applied by the corporate management of...

AT&T, Rostelecom, and British Telecom Telecommunication Companies

In thirteen pages these American, Russian, and British telecommunications companies are contrasted and compared in terms of US GAA...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

History of Southwest Airlines

In eleven pages this research paper examines Southwest Airlines in an overview that includes corporate history, management philoso...

Workstations of Sun Microsystems

In forty pages this paper discusses Sun Microsystems' workstations in an industry overview and corporate focus with illustrations,...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...