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'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Marketing Audit Planning

attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, social and ...

Study Plan Development

that are apparent in different proportions, these are the knowledge, the self and action. All are present in all models, but the l...

New Product Ideal Markets

this product, inasmuch as many different types of people call America their home, which means there are myriad directions for cons...

Interactivity and Marketing Strategies

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

Canadian Studies on Capitalism's Inequities

very narrow viewpoint; one which says that women have only one real, legitimate career: marriage and motherhood. This is a stere...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Depression, Summaries of 2 Studies

This paper presents summations of two research studies. The first one, Meadows-Oliver and Sadler (2010), pertained to depression a...

Seattle Longitudinal Study, Methodology and Results

This research paper reports on the Seattle Longitudinal Study and summarizes methodology and results. Three pages in length, two s...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Literature Review, Dialysis Study

This paper consists of a literature review for a proposed study that will compare community-based hemodialysis to peritoneal dialy...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

Socialness of Marketing and the Impact of Hedonic and Utilitarian Satisfaction

The paper is a summary of two articles on marking dealing with the value of hedonic and utilitarian values, one in the satisfacti...

Defense Science Board Study

A Task Force of the Defense Science Board analyzed the energy strategies of the Department of Defense and found the Department had...

Proposed Study, Obesity, Adolescent Hispanics

This research paper has two major sections. The first pertains to a proposed research study and the second pertains to a proposed ...

Cultural Studies, Mass Media

This essay discusses the work of Hoggart, Williams, E.P. Thompson and Hall in the evolution of mass media cultural studies. Three ...

Hepatitis C Report Study Design

This essay reports the methodology section of a research study that investigated the correlation between diabetes 2 and hepatitis ...

A Qualitative Study, Fall Prevention

This paper summarizes and analyzes a qualitative Norwegian study that examined the experiences of home care nurses in regards to f...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Observation of Older Adults, A Field Study

This essay discusses a student's observations of elderly adults and the student's interpretation of the observed behaviors, drawin...

Seiler and Moss (2012), Study Analysis

This analysis pertains to research conducted by Seiler and Moss (2012), which examined the experiences of nurse practitioners addr...

Character Study of Hamlet

This essay presents a discussion of Hamlet's character. The writer argues that Shakespeare's characterization of Hamlet focuses on...

Aversive Childhood Experiences (ACE), Overview and Study Hypothesis

This research paper concerns Aversive Childhood Experiences (ACE) and the incidence of depression. The writer explains this term a...

Character Studies: Dr. Faustus, Macbeth

This essay discusses the characterization of Christopher Marlowe's "Dr. Faustus" and William Shakespeare's "Macbeth," identifying ...

Assessment of Psychological Studies

In a paper of eight pages, the writer looks at psychological studies. Leadership and cognitive bias are represented issues. Paper ...

Clinical Trials in Offshore Markets

In a paper of three pages, the writer looks at clinical trials in offshore markets. The ethical and legal attributes of such trial...

A Marketing Plan for Water Filters in Haiti

In a paper of five pages, the author reflects on the use of Brita filters in third world countries. The author reflects on a mark...

Criminological Studies and Scientific Variables

In a paper of five pages, the writer looks at scientific variables. Criminological studies are examined for the use of such variab...