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Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

Contemporary Cultural Production and Studying Celebrities

impressionable period, and what children hear or read during this critical period can determine the value system which dominates t...

Websites and Marketing

The competitive advantage of the site is not immediately apparent, as the site looks easy to use. In looking at some sections ther...

Visitor Studies and How They Developed

seek to attract the public. Visitor studies can be seen as historically categorised and studied in terms of the educational per...

Employee Motivation Research Known as the Hawthorne Studies

55). As a result, an entirely new way of thinking had to develop regarding how such workers would be managed and directed. Recog...

Research Study Proposal on Christian Parenting

Ostensibly, the Pardoner is a man of God. However, in the prologue to his tale, the Pardoner goes to great pains to elucidate his ...

GM's Hybrid Car Crown Victoria and Marketing

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

Marketing and the 1990s' Banking Industry

and along with them are different levels of service. Much of the change that occurred, to make it all possible, really began duri...

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

Marketing of The Body Shop

of target markets but using the same tactics as association markets with the aim of selling dreams and not reality (Ozzard, 1998)....

Master's Liberal Arts Degree in Leadership Study Topics

1992; p. 44). Within the authors concept of the open system organization is a concerted effort to accomplish any number of ...

Service Added Based Differentiation Marketing Simulation III

Deming (1986) was adamant that the customer should occupy the final station on the assembly line, the position traditionally reser...

UK Basketball Center Marketing

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

Physician Billing and Management Software Marketing Plan

occurring in the health care industry. The Product PhysicianOffice is the name of a customizable software product providing...

Sex Offender Proposed Methodology Study

study will involve three groups of between 6 and 8 sex offenders. The student researching this topic should note that, ideally, th...

Youth Film Marketing

focus on what is perceived as "cool," what demonstrates the youth culture of resistance and creates a collective youth image. Hol...

German Labor Market and Change

this will need to be managed. The market structure in Germany is one of Capitalism. Capitalism in Germany is not the same a...

Questions on Marketing and Strategy

positive purpose and worked to inhibit the formation of a corporate culture that gained the most from its employees. It is ...

Article Reviews and Questions on Marketing

when the product is sound and meets customers needs. Part of the reason that traditionally burger-centered chains now offer salad...

Marketing and Selling Through Mythic Imagery

markets to "buy" a product, a concept, a political ideal, or a value system. In todays world, the mass media uses the tools of m...

Discussion Questions on Marketing and Strategy

can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas....

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Marketing Audit Planning

attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, social and ...

Study Plan Development

that are apparent in different proportions, these are the knowledge, the self and action. All are present in all models, but the l...

New Product Ideal Markets

this product, inasmuch as many different types of people call America their home, which means there are myriad directions for cons...

Criminal Justice Research, and Qualitative Study Research Proposal Reframing

of research is that quantitative research designs depend on "quantities," on the use of statistic data that is collected, while qu...

Mixed Method Study and Juvenile Crime Intervention Strategies

The intent of this paper is to discuss the considerations that must be made in framing a mixed method study that will approach the...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Interactivity and Marketing Strategies

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

Canadian Studies on Capitalism's Inequities

very narrow viewpoint; one which says that women have only one real, legitimate career: marriage and motherhood. This is a stere...