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Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Anthropological Studies of Monica Moore and Jane Goodall

In five pages this paper examines the importance of observation in ethnography in a comparison of Monica Moore's Nonverbal Courtsh...

Lloyd's TSB Private Banking Marketing

In six pages this paper discusses the marketing alternatives and resource application of an industry that caters to wealthy client...

1929 Stock Market Crash and Source Reliability

day (1998, 1). The author goes on to report more detail, saying that the trading volume had been approximately three times the n...

Virgin Atlantic Airlines and Marketing Communications

in order to become one of the worlds most recognizable airlines, recognized for quality, service and a good ride? How has Bransons...

Farmers Auto Insurance Marketing

large insurance companies - including Farmers - encouraged agents and independent salesmen to focus on life insurance sales. ...

NYC and the Real Estate Market After the 911 Attacks

days, and then everything went back to what was thought to be normal. After September 11, 2001, things would never be the same aga...

Book Review of The Study of Spirituality Edited by Cheslyn Jones, Geoffrey Wainwright, and Edward Yarnold

that on the evolution of spirituality in the Middle Ages. For instance, Anthony Russells article, "Sociology and the Study of Spi...

Management and Sports Marketing

inconsistent environment (University of Louisville, nd). 2. Fan Identification Despite the importance of having a strong fan b...

Research Study on Essay Verification Engine Plagiarism Software

to "finding out" and research studies can be designed to discover virtually anything (p. 71). Research design addresses the planni...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Satisfaction Guaranteed The Making of the American Mass Market by Susan Strasser

a constant state of change. Because of this perpetual fluctuation, mass marketing focus must remain ever pliable. Strasser...

Stock Market and the Influence of Technology

except that a certain financier over extended himself and caused several banks to fail that had extended him credit. This particul...

Marketing in Malaysia, Product, Price, Placement, and Promotion

first aspect of the product mix is to get the right product to fit the market demand (Anonymous, 2001). This is where the company ...

Long Island Golf Driving Range Marketing Plan

the island. The important thing to note is that while Long Island is right near Connecticut, with the exception of the ferry from ...

Marketing Practices and Germany's Marketplace

individuals personal standard of living or that of his or her family was a far more important objective than dwelling on or justif...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

The Symbiotic Benefits of Mass Market Eco-Tourism

and Montuori divide environmental approaches into two main categories. The dominant paradigm being anthropocentrism; A dualistic v...

UK Football Club Manchester United and its Marketing Success

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...

Emerging Markets of India and China

a most promising base for software development" (University of Bridgeport, nd). There are a number of risks in India, however, th...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

College Grades and the Impact of Pop Quizzes Research Study Proposal

on a timely basis. In other words, "pop" quizzes give even students prone to procrastination an sufficiently strong motivation to ...

Dr. Finch's Dental Practice Marketing Plan

British Columbia. White Rock is near the US-Canadian border, and Dr. Finch has several US patients. She is the only solo female ...

Thailand and Global Marketing

This may mean that different types of product...

Ethics and Social Studies

or world. This self serving attitude is what Gutierrez suggests the classroom teacher strive to stem. He sees the soaring crime ...

Crop Insurance Target Market

harvest. Between planting time and harvest time lay a wealth of possible disastrous scenarios and events that can befall th...

Possible Strategies for Market Leaders Targeted by Ambitious Competitors

In six pages the ways in which ambitious competitiors target market leaders are considered with strategies and approaches both rea...

4Ps Marketing Mix

asserted that the elements of the marketing mix were interdependent and each is equally important in the marketing plan (Borden, 1...