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Essays 661 - 690

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Analyzing the MEM Company Purchased by Renaissance Cosmetics

In eighteen pages this perfume manufacturer, its losses, and 1996 purchase by Renaissance is analyzed in great detail. Six source...

Avon and Mary Kay Cosmetics in China and Japan

In eight pages this paper considers five questions regarding the market entrance of Avon and Mary Kay into China and Japan. Fourt...

Marketing Research Study Critique

the advertising copy as being crucial to whether or not consumers would respond to the advertising message. It was found that cons...

Study on Norway's Market Attractiveness

In eight pages this study considers imports of sports drinks and the market potential of Norway. Four sources are cited in the bi...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

Study on Korea's Market Attractiveness

In eight pages this paper examines the appeal of the Korean market for importing computer software. Six sources are cited in the ...

Saturday Morning Television Marketing and Gender Studies

In eight pages the gender views presented in Saturday morning television cartoons Muppet Babies, Captain Planet and Looney Tunes' ...

Aspects of a Marketing Study

This paper addresses various topics in the fields of marketing and advertising. This fifteen page paper has eleven sources listed...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

GIS Case Study

given regarding the way the system work, if we look at the inputs, the transformation process and the outputs we can consider the ...

Ocean Tides Inn (Case Study Analysis)

amenities. This is normal for a business in this area, but it is also the case that the need to spruce up the place perhaps sugges...

Case Study Analysis (Tuberculosis)

Also, the kind of level or evidence presented by the quote is limited. There are merely charges shown, but no proof or evidence is...

General Insurance Company Case Study

This 11 page paper looks at a case study supplied by the student, describing the current manual information systems that are in pl...

3M Case Study

and the increasing economic pressures meant a series of reorganisation were needed to bring costs back under control. The strategy...

Computacore LTD Case Study

75% of the non contract and 80% of the contract work, this means that the company only receive 25% and 20% respectively, these nee...

Supermarket Project Case Study

target demographic and the running costs could increased substantially where there is a very low rate of unemployment and labour c...

Lomita Hospital Case Study

of the different types of procedure; the result is a weighted average cost calculation. The department must contest this if the so...

Problems With Employment Termination (Case Study Analysis)

hobby they enjoy away from the office. Although the company might have lost in terms of its image, the law is an important issue...

HRM Case Study; Erroneous New Policies

any legislation employment legislations outlawing the discrimination against smokers, the overweight, those with speeding tickets ...

Riordan Case Study

to survive. There have been a number of changes in the way that the company works as a result of seeking to compete in the chang...

Activity Based Costing; A Case Study

a lighting department and a cafeteria (Bhs, 2006). In 1931 the company became a public company, and until 1945 the main strategy ...

Nissan (Case Study Analysis)

begin to reward for performance, although seniority was not totally ignored (Ghosn, 2002). 2. What were the obstacles to his suc...

Projected Accounts Case Study

open per year (c) (axb) Average sales per day (from table 1) (d) Estimated total for the year (cxd) 2005/6 6 50 300 500 150000...

Rules of Evidence Case Study Analysis

testimony but it is likely that the judge will let it in. One point is that if by the time the trial rolls around, the robberies a...

TGI Friday's (Case Study Analysis)

there is an unusually high rate of staff retention at Fridays establishments. The case study highlights the fact that there is mu...

Reallocating School Resources - Case Study

free and reduced lunches. Test scores for language arts are low, in fact, 6th grade reading scores fell short of expectations by -...

FedEx Case Study

and as they are in existence they also add costs to the value chain, but are necessary and as such they must be seen to actively a...

Hubbard’s Cereals Case Study; Strategic Options and Recommendations

advantage afforded by superior profits. To compete in the long term Porter has argued that there should be a source of competitive...