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Essays 391 - 420

Ford Case Study

marketing, Ford were the first company to successfully brand an individual car model rather than an overall brand with the Ka (Kot...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Pricing Decision Case Study

demand Demand 200,000 150,000 25 Price 20 15 25 Elasticity 1.00 Table 2 Elasticity in 2002 Old amount New amount % change in de...

Business Driven Information Systems

data that is collected from customer information for different eras the company, including sales, financing and purchasing, are ab...

Celulosa Arauco: Forward Integration Or Horizontal Expansion

out of the 183 million tons produced worldwide. There were still some smaller paper manufacturers that continued to purchase the p...

EDC and SLK Case Study

the management of the company, but by those who would be using system; in this case the accounts department, those who would be us...

Riordan Manufacturing Case Study

teams. The main problem of the current time appears to be that of motivation, or rather the absence of motivation. With a...

BRL Hardy Case Study

in which these issues should be resolved. The clash between Davies and Carson goes back to the time the companies merged, Carson w...

Expanding to China

centuries, always one of the worlds most impressive civilizations and cultures known for "outpacing the rest of the world in the a...

Li & Fung (Trading) Ltd

from international buyers is not easy, the suppliers have to let the buyers know that they are there, For large suppliers there ma...

Courting the Customer at Best Buy

billion. Increased revenues originate with higher same-store sales and revenues gained from additional stores opened during the p...

Futura Case Study

The economic future is one of the aspects that many commentators believe that they already know with some level of confidence. The...

Case Study Analysis of Bateville Athletic Shoe Company

affordable, and attractive footwear in order to serve the needs of the community." While the mission statement is succinct, it rea...

Estelle Enterprises Case Study on Strategy Development

the contracts to supply the western countries, they are now seeking to break the exclusivity that Estelle hold. This would mean th...

Overview of De Havilland Aircraft Company

crew training, and flying the plane long distances, the Comet was awarded its certifications for flying passengers (Aerospaceweb.o...

Case Study on Staff Turnover Reduction

occurred after the introduction of scientific management work of techniques (Baron, 1987). Just as in the scenario that we have wi...

Xerox Capital Costs

will use a simple example of the calculation of weighted average cost of debt (Xerox, 2001). This can then be applied to the Xerox...

The Alignment of Company Operations and Goals

manufacturing facility in 1903, it was with a design that would change all of manufacturing around the world. Henry Ford not only...

Overview of Ford Motor Company

of brands of any automotive company in the world" (Ford, 2001). Other enterprises include owning the #1 car rental company, Hert...

Toyota Motor Company - A Case Study

SWOT ANALYSIS Strengths: Toyota is currently Japans largest auto manufacturer and is the third largest auto manufacturer in the w...

Banks and Morgan

In five pages this paper examines an Australian company's case that involves high organizational intellectual capital levels that ...

Management Theory and a Software Development Firm Manager

from integrating a management style and paradigm to implementing rules and regulations within a staff, as each employee possesses ...

Harvard Business Case Study of Dominion Motors & Controls, Ltd.

In five pages this Northern Canada company is examined in a case study that presents its scenario, provides problem identification...

Staple Brothers Organization and Management Style Case Study

what do you do exactly? WALSH: I am a senior training counselor. I recruit new employees and provide them with basic information ...

Case Study on Choosing a Distribution Channel

There are five main ways the company may choose to distribute the product, these are the use of the current distributors, using...

International Culture Clash Resolution

In six pages this student supplied case study discusses the practical resolution of a global company's internal culture clash. Fo...

Student Information Technology Case Study

This paper consists of a student presented case study in five pages involving a telecommunications' company's IT strategic plannin...

Case Study on Technology Company Investment

In fourteen pages this student submitted case study considers an Internet information company's 1995 position in an examination of...