YOU WERE LOOKING FOR :Creating Brand Name Recognition
Essays 31 - 60
An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...
In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...
In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...
The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...
they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...
The writer considers the pros and cons of branding restaurant names, focusing on the U.K. food service industry. However, the writ...
be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...
which is being described. It has also been stated by William James, a US philosopher and psychologists, that if "people pe...
This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...
branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...
Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...
they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...
The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...
but throughout the novel in its structure and in the references Eco brings in. The reader thus becomes aware that the novel is wor...
with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...
in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...
the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...
the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...
the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...
different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...
the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...
some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...
THE MODERN STATE OF SPEECH RECOGNITION CAN BE CREDITED TO THE EXPONENTIAL RATE WITH WHICH COMPUTER TECHNOLOGY IS CHANGING. IT WAS...
The process is a mathematical comparison which equates to a comparison of graphs with label different features (Garey and. Johnson...
who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...
and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...
Merck & Co., for example, has realized the motivation that non-cash team rewards has brought to the company (Parker et al, 2000). ...
and often mystified thinkers for decades. While it is clear to us that facial recognition is largely an innate process (after all,...
against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...
run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...