YOU WERE LOOKING FOR :Creating Brand Name Recognition
Essays 31 - 60
An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...
In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...
In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...
The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...
$70,000 per year, the generic costs $2,500 (Danoff, 2012). If the patents are upheld, millions of people in poor countries will n...
which is being described. It has also been stated by William James, a US philosopher and psychologists, that if "people pe...
The writer considers the pros and cons of branding restaurant names, focusing on the U.K. food service industry. However, the writ...
be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...
they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...
they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...
branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...
Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...
different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...
The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...
the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...
in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...
but throughout the novel in its structure and in the references Eco brings in. The reader thus becomes aware that the novel is wor...
with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...
the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...
the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...
Merck & Co., for example, has realized the motivation that non-cash team rewards has brought to the company (Parker et al, 2000). ...
and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...
some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...
the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...
The process is a mathematical comparison which equates to a comparison of graphs with label different features (Garey and. Johnson...
who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...
and often mystified thinkers for decades. While it is clear to us that facial recognition is largely an innate process (after all,...
THE MODERN STATE OF SPEECH RECOGNITION CAN BE CREDITED TO THE EXPONENTIAL RATE WITH WHICH COMPUTER TECHNOLOGY IS CHANGING. IT WAS...
against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...
company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...