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Essays 571 - 600

Antigone of Sophocles and Nora of Ibsen

not a political drama, but the battle of wills between two family members -- Creon and his niece, Antigone. It does not take much ...

Humanitarian Missions and Military Intervention

Human rights, therefore, could be seen as taking priority over national rights, and the domestic affairs of individual nations bei...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

History, Brands, and Product Life Cycles

not associated with the history. In looking at different brands it is possible to see this renewal occurring. There are brands s...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

Female Characters in Hedda Gabler and A Doll's House by Henrik Ibsen

she develops the illusion of her identity slowly vanishes. She is slowly seen as an intelligent woman who desires more from life t...

Fiction Novels, Latin and Non Latin Authors

In eight pages this paper examines novels featuring Latino characters written by Latin and non Latin author and concludes that in...

The Value of a Company's Reputation

both on brand and reputation (Dolbeck, 2003). This makes sense; banking primarily works only if a consumer is willing to trust the...

Dakota and Uptown Brands of R.J. Reynolds and Ethics

of those who have been more materially successful. When news leaked of the Dakota brand intended for poor women, the outcry was s...

Personal Reaction to Nike

to continue setting its own course despite anything any critics had to say. Some of its primary retailers began closing stores, r...

Analyzing Italy's L'Oreal Elvive

in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Marketing Communications Changes

art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...

Heroines in Literature and How They Have Evolved

than money and position, but in the end, it is the money and position which sentence her to the only action left to her. A woman c...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

Tourist Attractions and Branding

are different, but there is also company branding. Whilst each attraction is marketed separately there is a brand logo for the gro...

Dora An Analysis of a Case of Hysteria by Sigmund Freud

Ida would do fine provide support for his theories. All he had to do was to fit her and her symptoms into the framework he alread...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

A Dialogue on Believing in God's Existence

argue Gods existence within its own definition. Without any sort of relationship with other concrete statements, the entire argume...

Orem's Self Care Theory Application

overall, there is nonetheless a reduced life expectancy by as much as one-third, with increased chances of blindness, kidney disea...

Short Story on Everyday Decisions

not been fulfilled as she soon learned that many of the columns in the paper originated from a central syndication network and the...

William Faulkner's 'A Rose for Emily' and Other Examples of Eccentricity

are similar to Emilys. The characters discussed are Carrie, from the film "Carrie," Norman Bates from the film "Psycho," Eleanor f...

Duong Thu Huong's Novel Without a Name

and harshness of war and the brutality of his life now. Two scenes in particular tend to stay in ones mind long after it is read...

Overviewing the Common Drugs Niacin, Thiamine, Revia, Ibogaine, Librium, Methadone, and Antabuse

the medicine (Drugstore.com, 2003a). Other side effects include nausea, dizziness, decreased appetite, irregular bowel movements...

The Impact of the Merrill Lynch Brand

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

'Defenders of the Faith' and McCarthyism

the "defenders of the faith" should be allowed to go to protect Americas system of government? When one examines what, if any, li...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Moliere's Works Compared - Plautus, The Miser and The Pot of Gold

of Harpagon is the counterpart to Plautus Euclio, but in many ways Harpagon is far preferable. Where the character of Euclio exhi...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...