YOU WERE LOOKING FOR :Creating a Brand
Essays 331 - 360
both on brand and reputation (Dolbeck, 2003). This makes sense; banking primarily works only if a consumer is willing to trust the...
of those who have been more materially successful. When news leaked of the Dakota brand intended for poor women, the outcry was s...
to continue setting its own course despite anything any critics had to say. Some of its primary retailers began closing stores, r...
homes, for a very low price. Yet, there is always the high end market in any industry. Wealthy people continue to buy select items...
A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...
With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...
Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...
Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...
each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...
says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...
the company now has 4,100 spread across six countries; The United States, United Kingdom, Canada, France, Germany, and Japan emp...
growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...
firms have taken this approach as well (Woolley, Feldman & Carter, 2002). It is easy to see that the brand image is aligned with s...
Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...
rents have increased the company has not found any major increases in costs, if they had then the money to pay for the increased r...
used today. A lawyer who has property management experience may hone in on particular problems not picked up by todays new types o...
in sales over July 2006 (Merx, 2007) and Ford experienced a 19 percent drop (Collier, 2007). In fact, Fords overall car sales drop...
To consider the company a SWOT analysis can be used. 2. SWOT Analysis of LVMH The LVMH group has a large number of strengths. Th...
market (GN Netcom, 2007). One of the main core competitive is that of product development an innovations, with areas such as chip ...
although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...
such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...
(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...
facility to sleep in relative comfort, that consumers do not buy drills, they buy the ability to make holes, it is the use that t...
gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...
influence consumers perceptions, attitudes and buying preferences. Luxury brands and their impact on consumers has also been inves...
The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...
Foods was acquired in 1990 and in 1991 the firm mergers with Golden Valley Microwave Foods, retaining the ConAgra name (ConAgra Fo...
the differences that exist between the input and the output markets across the different countries where there are operations, the...
put into place it is necessary to understand the existing position as a baseline, this can be used to determine problem areas, as ...
brand personality specifics, it might be helpful to determine what, exactly, brand personality is. First of all, what is a ...