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Essays 721 - 750

Total Quality Management and Characterizing Commitments

In a paper consisting of fourteen pages TQM is considered in terms of implementatoin and commitment to employees, customers, proce...

Business Uses of Psychology

In ten pages this paper considers how psychological principles including personality theories and the programmed learning theory o...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

Merger Potential of Hewlett Packard and Compaq

a single source to make life easier for the consumer. Therefore the merger may be seen as a good move for both the company and the...

Operating Problems That Impressive Burger

have been very popular, the result has been a dramatic increase in business, but this has resulted in a decline in the profit and ...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Aggregation Service Accounts and Marketing

In five pages this paper discusses how to market an online business service aggregate first to existing customers because of their...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

An Information System for a Video Shop

This paper contains ten pages and explores the software package XYZ Video wants designed for their business as a way of maintainin...

A Case Study in Requirements of Functional Human/Computer Interactions

This paper examines functionality issues required by a video shop to set up a database information system to allow customers easie...

Improving a Hotels Operations

customer. This is a tool that helps assess the differences between the expectations and perceptions of the customers, and the actu...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

BSC in SME’s

these also have an impact on cost. Therefore, the balanced scorecard have the potential of raising awareness of issues such as res...

Market Research Proposal for A Starbucks Fruit Juice Drink

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

Establishing Culture in Small Business

will promote the owners vision and values (Worthington Consulting 2009). An unconscious agreement is made when the owner allows t...

A LOOK AT WARRANTIES, TERMINATIONS AND AGENCY LAW

legal excuse. In the meantime, a disclaimer is a clause in the document that tries to prevent creation of a warranty. Disclaimers ...

Factors to Consider when Assessing Potential Investments

the amount of sales that need to made to reach specific goals. The investors can calculate the total revenue and profit that will...

THE IMPACT OF CUTBACKS AND LAYOFFS ON SERVICE COMPANIES

is hard on any company; both on the employees who are cut from the staff and those who are left behind to pick up the slack. Its e...

Management Concepts

even e the source of a competitive advantage (Mintzberg et al, 2008). By comparison the purchase of a small ticket items, ...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

Alignment of BMW Dealership Goals with Stakeholders

objectives other than just simply selling as many as possible. The dealerships need to remain profitable; therefore the goals need...

Book Reviews China's Growth

regular basis. One story is very nearly unbelievable. A young woman took her application to college tests and was informed that sh...

osting at Johnson Beverage

on the part of the customers own management, or increase costs to make sure that there is a profit achieved. 1. Introduction Jo...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

ANALYSIS OF SUPERMARKET OPERATIONS

service, tend to have a stronger competitive advantage. In this paper weve been asked to examine a fictitious, high-profile...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

CRM IMPLEMENTATION AND ITS IMPORTANCE

of sales and marketing technology, was ready to introduce the "enhancement" to the sales force. Irwin and her staff planned to mak...

How Employees Can Be Managed To Provide A High Level Of Services To Customers.

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

THINKING THINGS THROUGH FOR A SALES PRESENTATION

example, quarterly sales is going to consist of revenues taken in as well as expenses. How would this be of use to the customers? ...