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Essays 61 - 90

Fantasy Imagery in Marketing

over the female, with then romanticised image supported by the softer focus and warm colour, associating the myth and the emotions...

Long Island Golf Driving Range Marketing Plan

the island. The important thing to note is that while Long Island is right near Connecticut, with the exception of the ferry from ...

DRINK-DRIVING VIRTUAL REALITY GAME: MARKETING OVERVIEW

asked to describe the six macroeconomic environments within the larger macro environment, and discuss the trends and theories pert...

Market Driven and Command Economies: Shifting Statuses

the study of economics concern the study of static systems. Rather, most economies exist in a state of rapid, ongoing flux, transi...

Pure Play Internet Banks; Can they Create Value?

in the way that the customers see the bank, if they value the bank services more than other banks loyalty maybe increased and over...

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

Switching Partners

yo like. Ill be home tonight." The screen door made a little snick as it swung closed, and she was alone. She pulled the gown back...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

An Extra Chapter for “Johnny Tremaine”

fight with the musket Rab left him. The task now is to figure out what a logical next step will be for these characters, in parti...

How to Tesco Create Value in International Markets?

than Wal-Mart. In one country; South Korea, Wal-Mart has had great difficulties, but the Tesco expansion has been a complete succ...

Global Strategic Dimensions

In many ways this later strategy may be seen as contradictory, as in the larger markets it may be necessary to tailor operation or...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

The House Behind the Cedars by Chestnutt

and clear -- quite in harmony with her appearance. That it had a faint suggestiveness of the old womans accent he hardly noticed, ...

Evil and Theodicy

the ultimate good. If God has created finite spirits endowed with free will, it must be expected that this free will is going to...

Creating a Survey and Market Research

In twelve pages this paper examines the process of creating a survey for the purposes of market research. Eight sources are cited...

Alfie Kohn's The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes

reward. He has been joined by a number of other theorist, each of whom present their own social cognitive theories. Several of t...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

Model A’s, Model T’s, and the Changing Face of America

few weeks later, the company sold its first automobile, to a doctor in Detroit (Davis). As noted above, the company produced 1,700...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...