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Essays 2401 - 2430

An Overview of Roots by Alex Haley

In a book report that contains five pages Haley's 'autobiographical fiction' is discussed. There are no other sources listed in t...

Organizational Communications' Improvements

In six pages this paper in the form of a report by a communications' consultant considers how ABC Corporation can improve its orga...

Comparision of Hotel Chains The Residence Inn, Hyatt's Classic Residence, and Marriott Senior Living

In ten pages this report considers the differences of these hotel chains in terms of capitalizing upon specific market segments. ...

Overview of Consumer Research Groups

Consumer Research Groups are considered in ten pages with terminology definitions, issues, functions, and significance included in...

Sample Plan for New Product Marketing Research

In eight pages Southeast Asia is the setting for a new product that needs market research conducted with a sample plan for investi...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Scott Gross's Outrageous! Unforgettable Service ... Guilt-Free Selling

In five pages a book report on this text by Scott Gross is presented. There are no other sources listed....

Creating a Survey and Market Research

In twelve pages this paper examines the process of creating a survey for the purposes of market research. Eight sources are cited...

Success Story of Southwest Airlines

In five pages this report examines Southwest Airlines' success in a consideration of shareholder investment returns, performance o...

Comparative Analysis of ValuJet and SWA

factors for the inherent successes and/or intrinsic failures of each airline shall be examined. Clearly, neither ValuJets short...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Ocean Cruising and Disney World Cost Increase Comparisons

In six pages this report considers the increase in admission prices of these two leisure service enterprises over the past twenty ...

Corporate Overview of Gateway and Dell Computers

In twenty pages this report provides an overview of each computer giant along with an analysis of market positioning, ratios, and ...

Nike's Late Financial Results

In ten pages this paper examines Nike's general accounting methods from conservative and liberal reporting perspectives. Nine sou...

Comparing Reebok and Nike

In seven pages this report compares Reebok and Nike in a consideration of manufacturing shifts to China from Indonesia, social res...

Research on Sports Marketing Issues

In twelve pages this research paper examines sports marketing in terms of its importance and the activities of auto racing, Notre ...

Camera Industry and Market

In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...

Children's Shoes Marketed by Ralph Lauren

This paper consists of eight pages and should be regarded as a report on the feasibility of a proposed children's shoe line by Ral...

Air Freight Business Plan for Strategic Marketing

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Health and Fitness Club Lease or Purchase Decision

In six pages this report that includes a one page paper overview assesses the advantages and disadvantages between a health and fi...

Overview of eCommerce

In fifteen pages this report considers ecommerce in a comprehensive overview in terms of manufacturing prospects, possible problem...

Journal Article 'The Seductive Danger of Craft Ethics for Business Organizations' Reviewed

we would be proud to describe to our grandchildren, absent the convenient balm of rationalization" (pp. 23). Clearly, decision-ma...

Retail Department Store Chain Financial Director Responsibilities and Duties

At age 45, she feels confident that there are still significant opportunities available to her but she is content in the position ...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

Developing a Diversity Training Manual

In twenty five pages this report presents a process by which a diversity training manual for the workplace can be developed and in...

HRM, Flexibility and Fitness Strategies

service and company strategy" (pp. 1). Adopting such an approach facilitates the development of business relationships to generate...

Proposed Research on Pizza Establishments

In ten pages this paper examines how to research pizza establishments from 2 methodological approaches. Three sources are cited i...

Germany and the Marketing of Computer Hardware

third largest, and accounts for somewhat more than one-fourth of the European Unions GDP. According to BusinessEurope (1998), amon...

Cost Accounting and JIT Inventory Control Systems

methods when accounting for just-in-time systems. Conventional costing techniques involve dividing costs into separate categories ...