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Essays 661 - 690
1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...
This 5 page paper discusses the possibility that a case before the Supreme Court could result in a tightening of the rules for mem...
In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...
taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All com...
In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...
In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...
In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...
transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...
what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...
In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...
show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...
In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...
This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...
In ten pages the lack of workplace diversity and its implications regarding customer relations are examined. Twelve sources are c...
that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...
need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...
Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...
behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...
a personal decision and the effect is not singular but one of accumulative effect. For many it is deemed that the weight gain is s...
The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...
the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...
to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...
does to customers access to library holdings. Digital Divide. This is the concept of the inequities between those who have...
that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...
changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...
Customers, and TQM Opportunity A manager who is presented with the challenge of opening a new retail branch of a company in an ex...
cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...
In seven pages this research paper evaluates the tobacco industry in terms of customer satisfaction. Twenty sources are cited in ...
In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...
In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...