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In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

In nine pages this paper discusses the ever growing US cellular phone industry with the focus being on wireless handset technology...

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

In five pages this paper discusses municipal base ball stadium uses in this risk management consideration that includes informatio...

The task of an established oil company embarking on a new accounting system is the primary focus of this paper consisting of eight...

In sixteen pages this paper examines the decline in the Canadian government's human resource management quality over the past deca...

This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

In eighteen pages this business case study focuses on Kyocera in a discussion of the stakeholder, company's position information a...

In five pages this paper discusses employee development in the hospitality industry and the importance of effective hotel manageme...

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

In this paper, the writer organizes and sets up a fictional Internet dating company, Cloud Nine, which provides unlimited matchmak...

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

This 8 page paper looks at a fictitious retail company and a single process which needs improvement. The example is a retail store...

nursing supervision is to provide support for nurse practitioner in a range of issues, developing their own identity as well as sk...

Furthermore they state that is a strategic approach which relates to all aspects of an organization within the context the culture...

weeks for total immersion and teaching by senior management. In so doing, Dell has been able to create an atmosphere that GE has ...

get a real live person on the telephone (PR News, 2007). This author recommends integrating communications and customer service de...

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

and understand those specifics so that they can use the program as leverage to obtain their ultimate goals. Peterson (1997) point...

to paying customers. If paying customers are put off by an employees attitude (due to his/her frustration), its a sure bet the cus...

one company yet not another as a means by which to meet the demands of an ever-shrinking economy; Black & Decker realized early on...

to its commercial markets. It offers a "commercial sales program that provides commercial credit, and delivery of parts and other...