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Essays 661 - 690

Customer Satisfaction Evaluation

In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Declining Customer Service and Bank Mergers

In five pages the Canadian banking system is used as the focus of this examination of how increased bank mergers have meant decrea...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

TQM and Customer Satisfaction

In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...

Marks and Spencer and Customer Value Management

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...

Customer Service and Long Term Care

In fifteen pages this paper discusses long term care facilities in a consideration of customer service issues. Twelve sources are...

Turning Lost Customers into Gold by Joan K. Cannie

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

British Columbia's Customer Protection and Bank Merger

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Competition, Customer Satisfaction, and Utility Deregulation

transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...

Saks and Customer Service Enhancement

In nine pages the need for the Saks' department store to improve customer service is discussed. Twelve sources are cited in the b...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Case Study on a Financial Investment Services Company Transforming to a Customer Intimacy Approach

a change that will change the company around from its falling performance over the last few years. Problem Solution [Student, Im...

Dirt Bikes USA and Customer Privacy Policy

commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers w...

Wigan Athletic's United Kingdom Customer Base

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

Customer Service Problems and Solutions

business owner or manager and heard the above complaints, I would try to either make changes in the way in which things are done, ...

A Traditional Top Heavy Company Adapted into a Lean Company Focused on Customers

advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...

Manufacturing, Customer Satisfaction, and Total Quality Management

an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...

ORGANIZATIONAL EXPANSION AND CUSTOMER VIEWPOINTS

most important driver of organizations long-term financial performance" (p. 155). The case of Wal-Mart Stores Inc. entering...

Customer Satisfaction Action Research

of the first customer survey and training in elevating customer service quality and customer satisfaction. Customers will b...

Customer Satisfaction Action Research

of the first customer survey and training in elevating customer service quality and customer satisfaction. Customers will b...

Customer Service Representative Second Language Programming Research Proposal

the problem of a shortage of potential call center employees with adequate language skills; and the benefits of integrating langua...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Contemporary Business and Customer Service

In twenty five pages this paper presents a literature review of customer service changes within the corporate sector and the impac...

Relationship Between Customers and Hotels

the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...

Communication, Customer Relationships, and APR

order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...

Customer Relationship Marketing Questions Answered

and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...