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Essays 331 - 360

Turning Lost Customers into Gold by Joan K. Cannie

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Competition, Customer Satisfaction, and Utility Deregulation

transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...

Declining Customer Service and Bank Mergers

In five pages the Canadian banking system is used as the focus of this examination of how increased bank mergers have meant decrea...

Dirt Bikes USA and Customer Privacy Policy

commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers w...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Wigan Athletic's United Kingdom Customer Base

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

Customer Service Problems and Solutions

business owner or manager and heard the above complaints, I would try to either make changes in the way in which things are done, ...

A Traditional Top Heavy Company Adapted into a Lean Company Focused on Customers

advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Customer Satisfaction Action Research

of the first customer survey and training in elevating customer service quality and customer satisfaction. Customers will b...

Customer Satisfaction Action Research

of the first customer survey and training in elevating customer service quality and customer satisfaction. Customers will b...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Manufacturing, Customer Satisfaction, and Total Quality Management

an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...

Customer Ignorance In The Food Service Industry

given meal, with breakfast being the absolute worst time for dealing with this person. The more the food server hustles to meet t...

Building Customer Loyalty Through Loyalty and Reward Schemes

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

The Effects of Technology on Employees and Customers

this is done for the greatest effect, it must be accomplished with a great deal of insight and forethought. Added value should b...

Developing Customer Services Measures for a Balanced Scorecard

and Smith, 2006). This in turn will create a relationship with the patient that facilities the achievement of these goals (Walshe ...

Customer-Focused HRM

operation of any given enterprise. The "customer triangle" "is important to the practice of HR" as well personally. The customer...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Banking; Products and Relationship with Customers

offered will include the amount that is to be saved either as a lump sum or as a regular commitment. The reason that savers will...

Real Estate and IRS Customer Quality Control Survey

by vote, but few if any could be expected to say that they like dealing with the IRS. Stories of abuse of power and of taxpayers ...

Competitive Business Strategy and Customer Service

And there are employees who must have the mindset that the customer is always right - always. One way in which to...

Strategies for Addressing Airline Customer Concerns

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

Customer Relationship Management Strategy and eCommerce

reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...

Literature Review on Management of Electronic Commerce Customer Relationships

personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...

Improving Customer Service

that the problem exists: it does not, however, necessarily address difficulties with internal and external communication, lack of ...

3M and Customer Service

other organizations have envied and virtually no one could duplicate. Much of the current culture at 3M can be traced to the pron...

Literature Review of Customer Relationship Management

of increasing the value for shareholders. In most cases it was to increase customer satisfaction and overall service, as well as m...

Technology of Customer Relationship Management

In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...