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Essays 391 - 420

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

Do Customers Have Relationships With Brands

product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

An Analysis of the Notice Regarding Dispute Resolution Sent to AT&T Broadband (Comcast) Customers

in the Notice. It defines the terms "Dispute," "Comcast" and "Arbitration Provision" (Notice). Its fairly self-explanatory, except...

LOGISTICS AND CUSTOMERS

amount of expense (Dobbs, 2007). Wal-Mart is also known to place its own distribution centers in geographic regions that ...

How Mercedes Benz have Designed Cars to Meet Customer Needs

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

Customer Service In The Health Care Industry

CUSTOMER SERVICE IN HEALTH CARE Customer service is the lifeblood of every business; from the mom and pop operations with 3 emplo...

Toyota and the Influence of the Customers

and this has been allowed for in the way that products have been brought to market, there is also consideration of the way that th...

EDDIE BAUER, MULTICHANNEL MARKETING AND CUSTOMER PRIVACY

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

Customer Service, Good and Bad

delivery (Singleton, 2006). Nordstroms employees are instructed to "always make a decision that favors the customer before the com...

ONLINE MERCHANTS, E-COMMERCE AND CUSTOMER SERVICE

service experience for the online shopper is vastly different than one who uses her feet and goes into a bricks-and-mortar retail ...

Customer Ignorance In The Food Service Industry

given meal, with breakfast being the absolute worst time for dealing with this person. The more the food server hustles to meet t...

The Effects of Technology on Employees and Customers

this is done for the greatest effect, it must be accomplished with a great deal of insight and forethought. Added value should b...

Developing Customer Services Measures for a Balanced Scorecard

and Smith, 2006). This in turn will create a relationship with the patient that facilities the achievement of these goals (Walshe ...

Building Customer Loyalty Through Loyalty and Reward Schemes

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

Creating a Customer Survey

D. I am employed ____ unemployed ____ E. (Only if employed) I work for a private company ___ in the public sector ____ F. I am ...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Banking; Products and Relationship with Customers

offered will include the amount that is to be saved either as a lump sum or as a regular commitment. The reason that savers will...

Customer-Focused HRM

operation of any given enterprise. The "customer triangle" "is important to the practice of HR" as well personally. The customer...

The Important of Giving Customers Clues

takes place and services are provided in human and physical context. Sending out the message in this way helps to reinforce the ex...

Customer Retention and Maximization

other ties, such as technological or formal bonds (Dwyer and Tanner, 2001). The payoff from long-term relationships are obvious:...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Housing Associations Meeting the Needs of Customers

be used for repair and improvements, benefiting the tenants and other stakeholders who have an interest in the area (Wakefield Cou...

CUSTOMER RETENTION IN THE MIDST OF TECHNOLOGY CHANGE

is available to its customer base 24/7. And theres a cost savings to such technology as well (Del Franco, 2007). The problem occur...

CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...

ORGANIZATIONAL EXPANSION AND CUSTOMER VIEWPOINTS

most important driver of organizations long-term financial performance" (p. 155). The case of Wal-Mart Stores Inc. entering...

Foreign Policy Successes and Failures for Bill Clinton

help integrate the newly democratic Russia into the West but Clinton did nothing but antagonize Russia by supporting the expansion...

Importance of Business Reputation

it needs to ensure that it addresses the problem as eagerly as it accepted the sale. The customer service department of any busin...

Management Support System Success

by "radical and discontinuous change and demands anticipatory responses from organization members who need to carry out the mandat...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...