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Essays 151 - 180

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Using Statistics - Nyke and the One Size Shoe Plan

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

Biggest Hacking in U.S. History

Just before Thanksgiving 2013, malware was installed on Target's security and payments system that was designed to capture all the...

Fixed Rate Contracts and Acme Crating

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

Best E-Business Practices and Policies

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Total Quality Management and Customer Service

First, customers want quality and theyll pay what they think is fair value to obtain it. This is a basic premise of any type of ma...

Two Studies of Information Technology

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Age of the Dot Com and Customer Service

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

Ameritech's Culture and Customer Service

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

Competitive Environment and Customer Retention

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Customer Service

so forth and so forth. The cycle repeated every month until I finally gave up trying to correct it. However, as soon as the contra...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

TECHNOLOGY, CUSTOMERS AND THE EXAMPLE OF VOLVO

to paying customers. If paying customers are put off by an employees attitude (due to his/her frustration), its a sure bet the cus...

Fakhrawi Bookshop in Bahrain's Marketing

business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...

New Home Loan Program and Countrywide Financial

a potential customer may be evaluating how much mortgage s/he can afford. Available calculators target individuals seeking to con...

Narcissistic Persona and Body Aesthetics

personal recognition" (Benis, 2001). For decades, theorists have applied different psychological perspectives to an understa...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

Utilities Company in Southern California

the backcountry, where the weather gets very dry and then, pass on any of their costs to customers instead of holding the company ...

Improving A Fast Food Retail Environment

table 1 Table 1retail environment comparison between Goodys and Everest Traffic Flow Crowdedness Accessibility Environment Overal...

Inside a Flocafe and Starbucks

often a queue, the queue moves along a counter where different food items are displayed, with sandwiches, cakes and other snack it...

The Use of Customer Relationship Management in High End Fashion

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

Assessing Gaps in Service

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

International Relations and the Lack of a Supreme Authority

In six pages this paper discusses the continuing international relations' problem presented by the lack of a supreme authority. F...

Canada's Government and Business Roles, Regulation, and Deregulation Issues

our economic life including the idea of propping up failed industries". However he adds, "by the 1980s, though, Canadian governmen...