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Essays 241 - 270

Public Relations Campaign Development in Theory and in Practice

the resulting contamination has blown over both China and Burma, and looks as if it may also spread further west. The problem is...

Role of a PR Organizational Professional

press, and publicity arising from those relationships (PRSA, 2002). These days, such relations can also be called "media relations...

Middle East Foreign Policies of Lebanon

nation. The term welfare may be focused on the economy, achieving peace in a nation or region, or any other goal that nation might...

AT&T Public Relations

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

Changing Labour Relations in Germany

capital is distributed and accumulated (Burchill, 2008). If the labour market is to be sufficiently stable there needs to be some ...

Developing a Public Relations Campaign for Tesco

with the market place maturing and threats seen from existing competition as well as potential new entrants in some areas, especia...

Student Supplied Case Study on New Acme's Kazem Japanese Division

trust and empower employees. Looking to theory Zuboff (1988) saw structures that were flatter and gave employers more discretion a...

The Irish Labour Court and Labour Relations Commission (LRC)

the world outside of Ireland where the negative impact of the industrial relations was deterring foreign direct investment, a Comm...

Flight Control

to increase credibility for many firms is the way that other users review the products. The app store allows for this and ion the ...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Online Auctions Business and Critical Factors for Success

on action site this may also stimulate the buyers to look at take an interest as they have more choice, and place the auction site...

Different Definitions of PR

encompassing. In the formal definition of "public relations" provided by the Public Relations Society of America, the ter...

U.S. Ethnic Relations' History

a demographic shift so rapid that it is expected within the lifetimes of todays teenagers, no single ethnic group - not even white...

Ashland Oil Fuel Spill of 1988 Public Relations' Critique, Ethical and Legal Analysis

issues that pertain to Ashland are as follows. First, Ashland had failed to obtain a building permit for the construction of the ...

Nonprofit Organizations and an Evaluation of Public Relations' Economic Value

organization needs the strategic ability to change and/or reinforce public perceptions and thus, behaviors of individuals and orga...

'The Poor Relation's Story' by Charles Dickens and What It's Like to be an Outsider

persona, observing early in the narrative, "He was very reluctant to take precedence of so many respected members of the family, b...

International Relations' Preferred Model of Realism

anarchic and does have individual political entities known as states (2005). They are the actors who possess militaries which make...

Public Relations' Role in Handling NCAA Basketball Scandal

his papers for him? Scandals of those types have been highlighted many times over the past two decades. The most important conside...

Contemporary Race Relations' Philosophies

In five pages this paper contrasts the contemporary philosophies regarding U.S. race relations between Frederick Douglass, W.E.B. ...

Labor Relations' Environmental Changes and the United Auto Workers Union

be surprised by their recognition of the changes that have taken place, and what the future may hold (2001). II. About the UAW ...

Gap Analysis: Global Communications

An 11 page paper discussing options available to Global Communications, a company planning to offshore much of its customer servic...

The Challenges of Adopting Customer Centric Processes

market capitalization 64 Figure 13 Hierarchy and Customer Centric Organisational Structure 70 Figure 14 Push Organization 72 Figur...

A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)

keep customers can be the difference between success and failure. One firm that has already instigated a loyalty scheme is ...

Virtual Beauty

a much written about highly fragmented industries and the inefficiencies that the fragmentation helps to preserve (Nairn, Price an...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...

Marketing at Zappos.com

electronics. Whereas athletic shoes sell for full retail price at Zappos.com, 6pm.com offers a few Reebok styles for $14.95. ...

Chinese Olympics and International Relations

The following examination and analysis of current literature endeavors to determine the role of the 2008 Olympic Games as an issue...

The Public Sector: Balanced Scorecard

a decision the author notes as being perilous to both profits and employee productivity, a coupling he deems inextricable intertwi...

Mistakes Build Character

There are many statistics about failure or inadequate success experienced by executives in new leadership positions. The estimates...