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Essays 301 - 330

Defining and Measuring Customer Loyalty

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Customs of Chinese Marriage Since 1949 Introduction of Communism

from welcoming" (Watson, 1991, p. 350). The traditional rural peasant view of daughters is still that they are "excess baggage." W...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Merck; The Influence of Technology

so this is a good response to get the companys name and image into the minds of those who will prescribe the Merck treatments (Arn...

Pure Play Internet Banks; Can they Create Value?

in the way that the customers see the bank, if they value the bank services more than other banks loyalty maybe increased and over...

Customer Relations Problems at Costco

missing. The implementation of a customer service program certainly would help resolve the issue because Costco pays attention t...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Patient Services/Women’s Health

a study whose purpose was to determine the way in which patients perceive patient education efforts. This research revealed that c...

Training Program Proposal

their own. It also gives them a sense of place, and that they are a part of something larger than their particular locations. They...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Quality Control Problems at Macy's

In seven pages this research paper considers the decline of customer service offered by the American department store R.H. Macy's....

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Strategies for Addressing Airline Customer Concerns

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

Healthy People 2020 and the PPACA

Medicare and Medicaid and reforming private insurance (DeVille & Novick, 2011). For example, PPACA mandated policy prohibits cos...

Utilizing 3 Theories

colleagues developed the Transtheoretical Model (TTM) at the University of Rhode Island Cancer Prevention Research Center in the e...

Raiders of the Lost Ark/Cinematography

the traitorous guide getting ready to shoot him in the back. The camera shifts to Indys hand, which is holding a whip, as he swift...

Over Ten Public Health Essays

because it allows for multiple areas of policy process to be occurring at one time, without each being inherently dependent on the...

Antigone/The Female Role in Society

of patriarchal privilege and set society against her is not sufficient justification for ignoring what she perceived to be a highe...

Action Research Model and a Case Study of Napster Inc.

online rebellion against the industry by some of its most important customers7." Indeed, the problem had been that even if the re...

Multicultural Classroom and the Effects of Involvement by Parents on Literacy

Many of these students are described as limited-English proficient (LEP) students, and many teachers current lack the skills and l...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...

Virtual Beauty

a much written about highly fragmented industries and the inefficiencies that the fragmentation helps to preserve (Nairn, Price an...

Classroom Inclusion and Grades' Investigation

classroom setting, it is even more difficult for single teachers observing a few students and trying to make determinations of wha...

Aging Society and the Ethical Challenges This Presents

the American population becomes progressively older. This report warns that we are on the threshold of becoming a basically "geria...

Study Method for Inclusion Classroom Grades Investigation

that is, "causal" questions are those which would compare the type of activity (the cause) with the effect of that cause. This ty...

Proposal on Inclusion Classroom Grades Investigation

In eight pages this action research project proposal focuses upon the importance of positive feedback in order for exceptional stu...

Individual Action and Global Warming

2100, sea levels may rise by 3 feet (Schulte 34). Researchers at the Georgia Institute of Technology blame warmer water for the fa...