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2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

prices and quality? On the one hand, in a free market economy, in which the consumer determines the product and distributi...

and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...

diversity and reward incentives as well. Darden -- A Background Based in Orland, Fla., Darden operates 1,300 restaurants t...

The Conference Board announced in February 2005 that consumer confidence had slipped, so of course the headline in March was "Cons...

to take a stake in the success of the company, for it was able to gain all of the advantages of quality initiatives and lower cost...

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

fallen, with the result being staff turnover that has increased 25 percent during the past year. Unfortunately, what this f...

have their entire line of product on shelves in one place (Brown, 2004). Besides the potential damage to existing toys, such an ...

improvement in the bottom line if the changes are beneficial, but the resulting process soon reveals areas in which it can be impr...

the customer can expect their package in 1-2 weeks. It does not, however, indicate what kind of shipping is involved. They do not ...

order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...

the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

might be that mom and pop shops have been replaced by Wal Marts. While that is true, Wal Mart prides itself on excellent customer ...

prices" (Blumenthal, 1999). Costco, overall, has a reputation of providing quality goods and extraordinarily low prices -...

(Anonymous, 2002), British Petroleum, now known as "BP" operates in 100 countries in six continents, runs 26,500 gasoline/petrol s...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

as this area had been suffering from high absenteeism, old equipment, outdated management systems and isolation among its workers ...

service in a plan is paramount (Hesketh, 1998). In addition, with Dr. Finch (presumably) wanting to be seen as a "communit...

Crevasse and Andrei Kakov sought to market services, namely that of high-end helicopter skiing excursions. Crevasse and Kakov nee...

research; whether that research involve scoping out the competition (which well review later), reading articles in industry public...

of increasing the value for shareholders. In most cases it was to increase customer satisfaction and overall service, as well as m...

other organizations have envied and virtually no one could duplicate. Much of the current culture at 3M can be traced to the pron...

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

a personal decision and the effect is not singular but one of accumulative effect. For many it is deemed that the weight gain is s...